“Thinking Aloud Podcast with Deepa Krishnan”

Dr. Subho Ray, President, IAMAI, speaks with Deepa Krishnan, a seasoned marketing leader, on the evolving dynamics of consumer behaviour, brand building, digital transformation, and leadership in India. Drawing from her experience across Godrej Appliances, Idea Cellular, Starbucks, Hyatt, and Edelweiss Alternate Asset Advisors, the conversation explores how successful marketing begins with understanding consumer value and aspirations rather than focusing solely on price. It examines the changing opportunities in rural India, the rise of Gen Z and experience-led consumption, the lasting impact of COVID on travel and lifestyle choices, and India’s growing potential to shape global consumer trends. The discussion also highlights how global brands can adapt to Indian cultural contexts, the transformation of marketing through digital channels, influencers, data, and AI, and the shift from one-way brand communication to deeper consumer participation. Finally, the episode reflects on the changing role of women in corporate leadership and offers insights on confidence, risk-taking, and building more inclusive workplaces.