By: Ashutosh Asthana

 

Digital financial services platform MobiKwik and online cab company Ola have announced a partnership. This deal will let MobiKwik users book Ola cabs and autos in 110 cities across India. In a joint statement, both the companies said that MobiKwik users will get the benefit of Ola's multi-model travel offer through this partnership in which budget options like - Ola auto, Micro, and Mini will be present. Along with it, premium categories like Ola Prime, Ola Prime Play, Ola Prime SUV and Ola Lux will also be included.

MobiKwik is providing Rs. 50 cashback for the first 5 rides as part of the launch offer. As an alternative, MobiKwik users can get a discount of Rs. 100 by opting for 10 percent superwash. MobiKwik has also decided to provide 100 percent cashback opportunity to 1000 users every day from 4 to 7 in the evening and 8 to 10 in the morning.

Vice President of MobiKwik (Marketing and Growth) Daman Soni said, "We think that booking of the cab through digital payment is a great initiative. For last few months, our customers have requested through their feedback that we should give facilities through which smart mobility for them becomes convenient. We have started the options of Ola ride booking interface on our platform and we are sure that in few months this category will become a top-performing category.

Head of Partnership, Ola, Saurabh Mishra said, "With the integration of services, the customer becomes more powerful than ever before, his life becomes easier than ever. Through this partnership, Mobic users will be able to book a ride of their choice using only one app."

The author is the Assistant Editor of Thinking Aloud.

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