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Editor’s Blog

  • Digital Media
    Mohan
    “We Are Ramping Up Our Digital Efforts”

    Mohan Menon, GM & Head – Marketing, Max Healthcare, speaks exclusively to Thinking Aloud, and gives a sense on how the leading healthcare provider is leveraging digital to reach out to customers, and also Max Healthcare’s plans going forward. TA: How are you ensuring that you have an integrated marketing effort? MM: People consume healthcare […]

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    Public Safety a Key to Becoming a Smart City

    Many experts have predicted that the world’s urban population will double by 2050. Smart cities will continue to play a pivotal role in terms of driving the economic growth. More and more smart cities must continue to evolve to handle large-scale urbanization, increase efficiency and improve the quality of life. So, what can be done […]

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Articles of the month

Adidas & Puma Looking to Launch eCommerce Portals in India

Speaking about the sports goods & amenities, Puma & Adidas has been massive favorites since decades. With the motive of tapping the change in the law with regards to FDI, the two firms are looking to set up their eCommerce portals in the country. Towards the dawn of 2015, the Indian government relaxed the rules […]

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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