By: Ashutosh Asthana
In an interview with Thinking Aloud, IAMAI's online magazine, Chief Innovation Officer of Netcore, Veer Bothra said that Artifical Intelligence will play a crucial role in the digital marketing ecosystem.
While talking to the magazine at Huddle Kerala, Veer said, "Artificial Intelligence is like electricity. 100 years ago, electricity changed the look of every industry, similarly, AI and Blockchain are at that level. They are the fundamental changes, every industry is going to be impacted by them.
While explaining about the future plans of Netcore, Veer said that Artifical Intelligence helps the company to know the customer better. He said, "our application of AI is about finding out and going beyond the limits of human intelligence and analytics. So, Netcore's next line of product development is focused on AI".
Veer also mentioned that AI is about finding out the trends, the same things that otherwise would not be possible at the individual level. He said that now as we are talking about relevant and personalized communication, it is happening at the level of an individual, it is not happening at the level of the group. He added that marketing is also moving from a group of people to individuals.
Veer also commented on the startup ecosystem of India. He said that with the digitalization of Indian markets, the startups have got the motivation to innovate in India.
Veer was a speaker and judge for a pitching session in Huddle Kerala, organized by Internet and Mobile Association of India in association with Kerala Startup Mission and IAMAI Startup Foundation on 6th & 7th April 2018 at The Leela Raviz Kovalam. Shri Pinarayi Vijayan, Hon'ble Chief Minister of Kerala was the Chief Guest of the event while His Excellency Sheikh Fahim Bin Sultan Al
Qasimi, Executive Chairman of the Department of Government Relations & Chairman of the Higher Committee for the Digital Transformation of Sharjah was the Guest of Honour. The two-day event witnessed in-depth discussions on the digital and startup ecosystem of India.
Overnight Hackathon and Startup pitch were the key attractions of the event. Dianne Dain, Global Partnership Head, UNTIL (Office of Information and Communications Technology United Nations) was the Chief Guest for the Valedictory session of the event.
