India Digital Summit 2023 Held in Delhi
IAMAI, in association with Google and MessageBird, organised the 17th India Digital Summit (IDS 2023), on February 20 and 21, 2023 at The LaLit, New Delhi. The theme of the conference was ‘Amrit Kaal: Digital India@100’.

Shri. Piyush Goyal, Union Minister of Textiles, Minister of Commerce and Industry, Consumer Affairs, Food, and Public Distribution, delivering the valedictory address at the India Digital Summit 2023.

Among those who address IDS 2023 were Shri Piyush Goyal, Union Minister of Commerce & Industry, Consumer Affairs & Food & Public Distribution and Textiles; Shri P D Vaghela, Chairman, Telecom Regulatory Authority of India (TRAI); Shri Rohit Kumar Singh, Secretary, Department of Consumer Affairs, Govt. of India; Lt Gen (Retd.) Dr. Rajesh Pant, AVSM, VSM National Cyber Security Coordinator, National Security Council Secretariat of India, Government of India; Prof. Suresh Prabhu, Founding Chancellor of Rishihood University, Guest Professor of the London School of Economics and former Union Minister; Mr. Sanjeev Bikhchandani, Founder and Executive Vice Chairman,  Info Edge; Mr. Sanjay Gupta, Country Head and VP, Google India; Mr. Dinesh Agarwal, Founder and CEO, IndiaMART; Ms. Sandhya Devanathan, Vice President - India, META India; Mr. Prabhjeet Singh, President, Uber India & South Asia; Mr. Shireesh Joshi, Chief Business officer and President Network Expansion, ONDC; and Mr. Ganesh Ananthanarayanan, COO, Airtel Payments Bank.

Over two days IDS 2023 brought together over 150 speakers, including policymakers, regulators, industry captains and subject stalwarts in more than 60 sessions, with a representation from over 500 digital brands, and the participation of over 3000 delegates.
Submission to TEC Highlighting Importance of AI Systems
IAMAI made a written submission to the Telecommunications Engineering Centre (TEC), in response to its draft standards on ‘Fairness Assessment and Rating of Artificial Intelligence Systems’. The submission highlighted the importance of AI systems and how they had been used by both the central government as well as various state governments for tackling the pandemic, improving agricultural yield, improving justice delivery, and so on. Given the diversity of AI applications across various sectors, IAMAI recommended that the TEC should make it clear that its proposals were limited to AI systems deployed in telecom products and equipment. IAMAI noted that AI regulation was best addressed through sectoral approaches which leveraged existing regulatory expertise in specific domains and not the TEC. The submission also highlighted the importance of balancing legitimate regulatory concerns with a milieu that created ease of growth and development of AI, arguing that strict regulatory standards surrounding AI when its development was at such a nascent stage in the country would be counterproductive to growth and innovation. IAMAI suggested that authorities maintain a light touch, risk-based and proportionally tailored regulatory approach for AI applications.
Submission to MeitY on Revised Proposed Amendments to the IT Rules, 2021
IAMAI made a submission to the Ministry of Electronics and Information Technology (MeitY) in reference to the revised proposed amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 pertaining to misinformation. IAMAI stated that the revised proposed amendments went over and above the existing obligation on intermediaries to ensure that their users did not intentionally communicate any misinformation or information which was patently false and untrue or misleading in nature. To that end, IAMAI noted that across the globe, there were various codes of practice which countries have adopted to tackle misinformation or disinformation. These have generally been developed and implemented in collaboration with several stakeholders and are considered meaningful and feasible. The submission pointed out that such codes were largely adhered to on account of their unique and voluntary nature as well as their ability to allow the industry to undertake measures that were coherent with the needs and design of their services. IAMAI also observed that there were enough existing safeguards already in place including many forms of communication outreach by the government. IAMAI recommended that the MeitY should consider fostering a best-practices-oriented self-regulatory framework that sought to tackle the menace of misinformation while protecting free speech on the internet.

Submission to Delhi NCT Govt. on Ban on Two-Wheelers for Carrying Passengers for Hire
IAMAI wrote to the Government of NCT of Delhi in response to its public notice banning the use of two-wheeled vehicles for carrying passengers for hire or rewards. IAMAI sought clarification on the aggregation of non-transport vehicles by aggregators in Delhi, citing a lack of clarity on the position of the government regarding the MV Aggregator Guidelines 2020. IAMAI urged the government to refrain from taking any coercive steps against vehicle owners or digital platforms in the absence of any policies notified under Clause 15 of the Motor Vehicle Aggregator Guidelines, 2020. IAMAI urged the government to organise a stakeholder consultation to discuss the way forward. IAMAI also highlighted the impact of any restrictions on bike taxi aggregation on the government's electrification plans.

India Digital Awards Announced
The India Digital Awards (IDA), instituted under the India Digital Summit (IDS), organized by the Internet and Mobile Association of India (IAMAI), were announced on February 21, 2023, at a ceremony held at The LaLit, New Delhi. The awards were given away under nine diversified classifications in 59 categories, recognizing the brightest and the best, individuals as well as enterprises, in India’s digital ecosystem.

The IDA jury adjudicated Mr. Nithin Kamath, founder and CEO, Zerodha, to be the Digital Person of the Year. Zepto, an e-grocery start-up, was awarded for being the Digital Start-up of the Year.

Out of several other categories of the IDA, another key category was the Digital Agency of the Year, which was given away in three sub-categories: gold, silver and bronze. Interactive Avenues – A Reprise Network Company, took away the Gold. Silver went to Kinnect. Mindshare and Affinity Global Advertising won the bronze jointly.

Mr. Rajesh Kalra, CEO, Asianet News Media & Entertainment, presenting the IDA trophy to Team Zepto, for being the Digital Start-up of the Year. 

Roundtable on Turning Users into Super Fans
IAMAI, in collaboration with CleverTap, organised a roundtable on February 20, 2023, in Delhi. The theme of the roundtable was “Transforming customer Journey: Turning Users into Super Fans”. The key issues which were addressed during the discussion were, changing customer preferences and expectations from brands/businesses, can customer engagement and retention be considered the cornerstone of success for digital brands, ways and means to build retention strategies by brands, and the Importance of data-driven marketing, real-time analytics, segmentation and omnichannel engagement.

Key speakers at the roundtable were, Mr. Akshansh Yadav, Head of Products, Zee Media; Mr. Amit Jain, Sr. Vice President, IndiaMart; Mr. Ashish Jain, Head of Growth, Times Internet; Ms. Cyril Mohapatra, Senior Vice President and Head of Digital SDG, IndusInd Bank; Mr. Harsh Sharma, Head – Products, DMI Finance; Mr. Karun Thareja, Senior VP Product & Marketing, Faircent; Mr. Neeraj Yadav, AGM- Growth & Marketing, Mr. Nirog Street; Mr. Nishkarsh Bansal, Product Lead, Parentune; Mr. Rajeshwar Rao, Heads website marketing, Clovia; Mr. Sameer Jain, Enterprise Sales, CleverTap; Ms. Shruti Kapoor, Chief Marketing Officer, Pearson India, and Mr. Tarun Arora, Head of Consumer & Market Insights, MakeMy Trip
Roundtable on How Media Quality Boosts ROI for Brands
IAMAI in collaboration with Integral Ad Science organised a roundtable in Delhi on February 21, 2023. The theme of the roundtable was, “How Media Quality Boosts ROI for Brands”. The main issues which were addressed by the ecosystem stalwarts taking part in the discussion were, how robust quality creates ROI and business outcomes, how media quality partners can help enforce accountability and validate data, and how advertisers should start thinking beyond simply serving up ads and not overspend on digital paid advertisements. 

Key speakers at the roundtable were, Ms. Anita Nayyar, COO-Media, Branding & Communication, Patanjali Ayurved Ltd; Mr. Priyang Agarwal, Director - Marketing, Growth & Partnerships, Tata 1 mg; Mr. Abhishek Ranjan, Digital Head, DS Group; Mr. Manu Kumar, Head Of Marketing & Corporate Communication, Hero Electric Vehicles Pvt. Limited; Ms. Anjana Nair, Head- Marketing Communications, Amway India Enterprises Private Limited; Ms. Aradhika Mehta, Head Of Marketing, Tasva, Aditya Birla Fashion Retail Ltd.; Mr. Sachin Vashishtha, Chief Marketing Officer, Paisabazaar; Mr.  Sahil Rawal, Lead - Digital Marketing, Max Life Insurance Company Limited; Mr. UrmeshChandra, Head - Digital Marketing,; Mr. Pulkit Mathur, Part Leader Digital Marketing, LG Electronics; Ms. Nidhi Mittal, Head of Brand Marketing, JioSaavn; Mr. Saurabh Khattar, Country Manager, Integral Ad Science; Mr. Dhrubajyoti Choudhury, Senior Customer Success Manager, Integral Ad Science; Ms. Pooja Chopra, Senior Director Content and Communications, APAC, Integral Ad Science.