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DAC Hosts News Publishers’ Meeting to Review Ad-rate Framework and Other
Issues
| The Digital Advertising Council (DAC) of the Internet and Mobile
Association of India (IAMAI) hosted a news publishers’ meeting to discuss
the way forward and review ad-rate frameworks for news publishers. Key issues upon
which the participants deliberated included an appeal to distinguish digital news
and editorial-first platforms from new-age publishers, and to adjust in-stream
video rates using third-party concurrency data. The news publishers urged a clear,
audit-backed segregation criterion—proposing 40 percent revenue from original
news, 50 percent wage bill in editorial, three to five years’ operation, and
a non-AI content clause. The meeting agreed to form a legal-policy taskforce. |
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IAMAI
Suggests Inclusion of Sunset Clause in Telangana Gig and Platform Workers Bill, Raises
Other Concerns
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The IAMAI made a submission to the Department of Labour, Government of Telangana on the
Draft Telangana Gig and Platform Workers (Registration, Social Security and Welfare) Bill,
2025 (Draft Bill). The submission recommended the inclusion of a sunset clause to ensure
that the obligations proposed under the Draft Bill ceased to be applicable upon the
implementation of Code of Social Security, 2020. The Association raised concerns regarding
the mandate of the Draft Bill requiring aggregators to disclose automated decision-making
systems, as these systems were proprietary and mandating such disclosures might expose
core proprietary information, hamper competition and create security vulnerabilities. The
IAMAI also noted that the proposed liability of imprisonment on non-payment of welfare
fund fee is overly stringent and could discourage business operations in Telangana.
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PCI Submission to FATF on Payment Transparency Recommendation 16 Suggests Adoption of Technology-Neutral Regulations
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IAMAI’s Payments Council of India (PCI) made a submission to the Financial Action
Task
Force (FATF) on the Task Force’s Recommendation 16 on Payment Transparency. The
submission
recommended the adoption technology-neutral regulations, considering India’s
developments
in the space of real time payments and prepaid instruments. The PCI also suggested the
adoption of a risk-based approach to ensure financial inclusion and competition.
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PCI Provides Feedback to RBI on Draft SoP for NCRP-CFCFRMS, Grievance Redressal &
Restoration of Defrauded Money
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The PCI collated the industry’s points of view and made a submission to the RBI on
the Draft SoP for NCRP-CFCFRMS, Grievance Redressal & Restoration of Defrauded Money. The
submission suggested a layered approach at lien, better coordination between the LEAs and
industry players and strict action only in cases of non-coordination or collusion by any
entity. |
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PCI Submission to MEITY Requests Support for Clearing BIS Certifications on POS
Devices
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The PCI’s Merchant Aggregators and Acquirers Committee made a submission to the
Ministry
of Electronics and Information Technology (MeitY) on April 15, 2025, requesting support
for clearing the BIS certifications on new imported POS devices. The submission also
requested domestic capacity building support from the government to substitute the imports
with ‘Made in India’ products. |
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PCI
Representation to RBI Seeks Support for Soundboxes Fund Disbursement
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The PCI’s Marchant Aggregators Committee made a representation before the RBI
seeking
guidance and support for disbursal of funds for soundboxes under the PIDF scheme. The RBI
assured that disbursement of funds would take place shortly. |
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PCI
Representation Before RBI Proposes Enhancements to Card Control Regulations
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PCI’s Cards Network Committee made a representation to the Reserve Bank of India
(RBI)
proposing enhancements to existing card control regulations. The PCI recommendations were
aimed at improving in transaction success rates and streamline user experience across
domestic contactless, mobile contactless, and e-commerce transactions. These suggestions
align with RBI’s Payments Vision 2025 and are intended to drive secure and seamless
digital payment adoption across the country. |
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PCI
Representation Before CBIC Seekins Relief and Clarification on UPI Incentives
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The PCI’s United Payments Interface (UPI) Committee made a representation before the
Central Board of Indirect Taxes and Customs (CBIC) seeking clarification and relief on GST
implications for government incentives under the BHIM-UPI (P2M) promotion scheme. The PCI
has requested uniform subsidy classification for all participants, regardless of
distribution method, to ensure tax clarity, and continued support for digital payments.
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PCI
Representation Before NPCI for PSP Fee Revision in UPI Ecosystem
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The PCI’s UPI Committee made a representation before the National Payments
Corporation of
India (NPCI) requesting NPCI to revise the PSP fee for P2P transactions, which has
remained unchanged since 2016. TPAPs, who rely on a share of this fee, face rising
operational costs due to regulatory mandates like multi-bank integrations, and data
localization. Given TPAPs’ key role in UPI adoption and growing cost pressures, PCI
requested an upward fee revision to ensure sustainability and continued innovation in the
UPI ecosystem. |
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Leading
Marketers Venture Beyond Boardrooms at 6th Edition of Intersec
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IAMAI’s Digital Advertising Committee organised the 6th edition of Intersec, one of
India’s leading offsite annual marketing conferences, April 9-11, 2025, at the Goa
Marriott Resort & Spa on the Miramar Beach. Over three days, delegates took part in a
thoughtfully curated programme featuring power-packed panels, spotlight sessions by
leading digital platforms, immersive brand storytelling, and hands-on breakout sessions
that covered a host of topics from AI-powered creativity and vernacular marketing to live
commerce, performance measurement, and the psychology of influence. The sessions were
presented by industry powerhouses such as Jio-bp, Zepto, Affinity, Scatter, Epsilon,
Adjust, YAAP, LS Digital, ShareChat, SitePlug, and Route Mobile.
Mr. Chandan Mendiratta, Chief Brand and Culture Officer,
Zepto, addressing a
session
Beyond the in-house working sessions, Intersec 2025 also offered the delegates a slice of
Goan culture with a poi flow workshop, and a cultural walk through Fontainhas, and a Gala
Night on the 2nd day of the conference.
The brand-attendees included Mr. Raghavendra Rao, Managing Director, Global Marketing &
Communications Lead, Accenture; Mr. Harpinder Singh, Head Digital and eCommerce, Air India
Express; Mr. Sudeep Kulkarni, Vice President & Head of Marketing - Brand and Digital,
Alliance Insurance Brokers; Mr. Himanshu Sirohi, Head: Digital Marketing & Credit Card
Business, Apollo 24|7; Mr. Sameer Jain, CVP and Head D2C Business, Axis Max Life
Insurance; Mr. Himanshu Khandelwal, Head Digital Sales & Digital Marketing, Axis Mutual
Fund; Mr. Faraz Khan, Deputy National Lead - Digital Platforms, Bajaj Finserv; Mr. Mohit
Khanna - Leading App Acquisition | Digital Platforms, Bajaj Finserv; Mr. Saatvik Goel,
Chief Marketing Officer, BeBetta; Ms. Payal Priyadarshini Ray, Digital Marketing Head; Big
Daddy Chain of Casinos, Golden Globe Hotels Pvt. Ltd., Ms. Monica Pachori, Vice President
- Marketing & Growth, BluSmart; Mr. Dhruv Chopra, Co-founder and Chief Marketing Officer,
Chalo; Mr. Rajeshwar Rao, Vice President -Marketing, Clovia; Mr. Anandh Kumar, Head of
Marketing, CreditMantri; Mr. Rajiv Dubey, Vice President - Marketing, Dabur India; Mr.
Tarun Singh Aswal, Chief Data Officer South Asia, Deloitte Shared Services India LLP; Mr.
Yogesh Apte, Growth & Digital Marketer; DSP Mutual Fund; Mr. Hitarth Saini, Head Of
Marketing, Freo; Mr. Yatnesh Pandey, Vice President - Marketing, Greenply Industries; Mr.
Ipsit Bibhudarshi, Brand Marketing Head - Home Care & IFB Care, IFB Industries;
Ms. Supriya Malik, Founder & CEO, Indulgeo Essentials; Mr. Sagar Vira, Chief Marketing
Officer, Jio - BP; Ms. Hanisha Vadlamani, Chief Of Branding & Marketing Communications,
KFin Technologies; Mr. Kinjal Shah, Head - Digital Business, Analytics & Marketing, Kotak
Mutual Fund; Mr. Gigesh Gangadharan - Head Digital Marketing - L&T Finance; Ms. Supriya
Rath, Global eCommerce Marketing Leader - Alliance & Affiliate Partnerships - Lenovo; Mr.
C ezhil Vasanth, Administrative Officer, Life Insurance Corporation of India; Mr. Sagar
Parekh, Head - Digital Marketing - L'Oreal; Mr. Pratik Mazumder, Chief Marketing Officer,
Mahindra Holidays & Resorts; Mr. Jaisankar B, Lead Consumer Loyalty & OMNI, Max Fashion
India; Mr. Sandeep Walunj, Executive Director & Group Chief Marketing Officer, Motilal
Oswal Financial Services; Mr. Abhishek Misra, Country Head - Brand & Marketing | PR |
Social | Insights - Narayana Health; Ms. Anindaa Bhattacharyya, Global Growth Marketing,
Nium; Mr. Shashank Golani, Senior General Manager - Marketing - Piramal Consumer Products;
Mr. Samir Sethi, Head of Brand Marketing, Policybazaar.com; Mr. Altamash Khan, Head Of
Digital Marketing, Raymond Lifestyle; Ms. Shalu Priya, Head - Digital Marketing & Platform
- Royal Sundaram General Insurance Co Ltd; Mr. Sibasish Guha, Head of Digital, Savsol; Mr.
Arnab Ganguly, Vice President - Data : Business & Marketing - TATA Digital; Mr. Chinmay
Shirsat, Head of Media (APAC), Tinder; Ms. Hansveen Kaur, Head - Digital Marketing and
Brand Management - VoltasBeko; Ms. Nikita Malhotra - Head of Digital - Woodland; Mr. Ayan
Biswas, EVP & Head Digital Acquisition - Website & Design - Yes Bank; Mr. Chandan
Mendiratta, Chief Brand and Culture Officer, Zepto.
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Roundtable
on Gen AI’s Role in Transforming Customer Journeys
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IAMAI’s Digital Transformation Committee, in collaboration with Exotel, organized a
roundtable on ‘Empathy Meets Efficiency: Gen AI’s Role in Transforming
Customer
Journeys’
on April 30, 2025, in Mumbai. The roundtable explored how generative AI could be leveraged
to enhance - rather than replace - the human touch that was essential for building lasting
trust with BFSI customers. Participants discussed how AI-augmented customer journeys could
stand out by going beyond mere transactions to offer personalized, emotionally intelligent
experiences that adapt to evolving customer expectations.
Participants of the roundtable conference
Abhishek Gupta, Chief Marketing officer and Head of Customer service, Edelweiss Life
Insurance; Aditya Das, Director, Head of Growth & Omnichannel Marketing, Cipla Digital
Health; Akash Gogri, Assistant Director Growth, IIDE; Debashish Patra, Group Head of
Customer Experience, Motilal Oswal; KRC Murty, Senior President- Head AMG - Business &
Digital Technology Solutions, YES Bank; Neilmani Sahu, Chief Information Officer, JSW
Paints; Nikhil Asopa, Head Of Customer Service, Tata Digital; Pankaj Pandey, Chief
Information Officer, SBI General Insurance; Shruthi Bopaiah, Executive Vice President and
Head - Customer Obsession, Axis Bank; Sreeram A.K, Senior VP IT, TransUnion CIBIL; Tarun
Singh Aswal, Chief Data Officer, Deloitte Shared Services India LLP; Col. Udit Jain, CISO,
Bandhan AMC; Shubham Khanna, Business Head- Banking & Insurance, Exotel; Udit Agarwal, VP
and Global Head of Marketing, Exotel, and Dharmender Jhamb, Sr. Director, Strategic
Operations, Grant Thornton Bharat LLP, took part in the roundtable.
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| Webinar
on Government Schemes for Digital Payments Ecosystem in India |
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The Payments Council of India (PCI) hosted a webinar on May 4, 2025, to disseminate
information around various government schemes for the digital payments ecosystem and ran
through a structured processes and eligibilities for availing schemes such as PIDF and PM
Vishwakarma. |
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| Workshop
on Unified lending Interface for the Fintech Ecosystem
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IAMAI’s Fintech Convergence Council (FCC) hosted a workshop, on April 29, 2025, at
the
Bombay Stock Exchange (BSE) on the Unified Lending Interface (ULI) and its integration
opportunities for fintechs and data service providers. The Reserve Bank of India (RBI) was
the knowledge partner for the session. The panel included five senior officials from
RBI’s
Fintech Department. Over 50 industry professionals took part in the workshop. |
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| Knowledge
Session on Cyber Resilience Strategies for Financial Institutions |
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The FCC’s Regtech Committee hosted a virtual knowledge session on Cyber
Resilience
Strategies for Financial Institutions and the Role of AI and Machine Learning in Financial
Cybersecurity on April 15, 2025. The session was addressed by Dr. Anand Handa, Senior Vice
President, C3iHub of IIT Kanpur and over 80 industry professionals participated in it.
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| Knowledge
Session on Transaction Monitoring & Red Flag Indicators |
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The FCC’s Regtech Committee hosted a knowledge session on ‘Transaction
Monitoring &
Red
Flag Indicators’ on April 10, 2025. It gave an overview of how fintechs could
implement
AI/ML-driven anomaly detection for suspicious transactions. The session was addressed by
Dr. John Mathews, Independent Director, IICA and IoD Certified Director. Over 70 industry
professionals took part in it. |
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| Knowledge
Session on Co-lending Arrangements and Lending Against Gold Collaterals |
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The FCC’s Digital Lending Committee, in collaboration with PW and Co LLP hosted a
knowledge Session, on April 21, 2025, on RBI's directions on co-lending arrangements and
lending against gold collaterals. The session was addressed by Mr. Chandan Singh and Ms.
Ninja Tanya of PW and Co LLP. Over 80 industry professionals participated in this session.
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| Knowledge
Session on Credit Trends Unveiled: Insights from CIBIL’s Latest CMI Report
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The FCC’s Credit Bureau Committee, in collaboration with Transunion CIBIL, hosted a
knowledge session, on April 24, 2025, on ‘Credit Trends: Insights from CIBIL’s
Latest CMI
Report’. The session was addressed by Ms. Pooja Bansal, DVP, Research & Consulting,
TransUnion CIBIL. Over 50 industry professionals took part in it.
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| FCC
and NSE Creative Awareness Campaign |
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The FCC’s Investment Committee, in collaboration with the NSE, has been campaigning
to
spread awareness to small retail investors enabling them to make informed investment
decisions. This campaign went live on April 15, 2024. Several member participants
including Paytm Money, ICICI Securities, Fintoo, Experian, LXME and Stockgrowth
participated in this. The campaign is in its thirteenth round of creative initiatives. The
message for April was: “Keep your online accounts secure by using strong, unique
passwords. Combine letters, numbers, and symbols, and never reuse passwords. For added
protection, turn on two-factor authentication and stay cyber-smart. Strong passwords, safe
connections!” |
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