Wishup – A Chat-Based Startup Gains Investment Injection

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The trend of VCs and angel investors injecting the Indian startups gained momentum last year. As we start to firm our feet in 2016, the trend is set to gain more pace. A Delhi based startup – Wishup, secured funding from multiple investors this week.

500 Startups, Rocket Internet Ventures and TracxnLabs have invested an undisclosed amount in a chat-based concierge startup – Wishup. Since its inception in July 2015, the Delhi-based startup has already carved out a niche for themselves in the product delivery sector. With more than 10,000 customers in their kitty, Wishup is now looking to further enhance their reach across multiple geographies. A brainchild of IIT Madras alumni Neelesh Rangwani and Vivek Gupta, Wishup provides a plethora of products under one single roof. One of the co-investors include Mato Peric, former partner and Global MD at Rocket Internet Ventures. Rangwani used to work for Rocket Internet Ventures in Germany. The chat-based platform caters to all your needs ranging from product deliveries (cakes and flowers, medicines, cigarettes), bookings (movie, cab, hotels, travel) to household services (laundry, electrician, and mechanic) and reservations (doctors, restaurants). What makes Wishup different is their ability to work on your to-do lists and deliver to multiple individuals. Via evaluating your to-do list, it can perform tasks and send products to loved ones, book tickets & cabs at the specified times. Wishup services are currently available only in Delhi-NCR and Bengaluru. Post this undisclosed injection of investment, the startup will be looking to expand their operations in other major cities. The platform has been already operational on the Facebook Messenger and the Wishup team has already announced the Beta launch of its Android app. The iOS version is poised to be launched in a couple of months down the line. The startup is also looking to further enhance the customer experience through the use of Artificial Intelligence (AI).

Through Wishup, customers are provided with expert operators to find the best deals and services on everything they need under a single platform, the company said in a statement. Wishup’s Neelesh Rangwani spoke at lengths about the platform, he said, “We always felt that there was a need to aggregate all the upcoming services in the market on a single platform. During my stint in Germany, I came across a food delivery service on a simple chat. That is when this idea of aggregating services on chat clicked to me. I discussed it with Vivek and the concept of Wishup was born.” He further added, “We started with my personal WhatsApp number and scaled up to a 1,000 requests per day within the first month of operation. That’s when we validated the market potential and decided to come up with a more personalized platform on mobile phones.” The use of AI will also play a significant role in the growth of Wishup in the coming years. “At Wishup, AI will be used at both the ends — a Wishbot which is at the customer end and an Opsbot which is at the operations end. Wishbot is autonomous chat bot that understands query intent and acts upon it for certain specific categories like phone recharge, cab bookings. Opsbot, on the other hand, engages the users on behalf of operators when they are busy. It also helps in logging requests and categorizing them automatically. These features are in development stage and will be rolled out soon”, concluded Prahadeesh Giridharan, Technology co-founder at Wishup.


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