Udhaar by Just Pay – A Credit Facility for Indian Retailers


The Retail Industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. To make things even smoother, Just Buy Live & Religare have made a strategic alliance to launch ‘Udhaar by Just Pay’, a credit facility for Indian retailers.

The Indian retail market has evolved at a fast pace to expand its horizon. 5 to 7 years back, it was an untapped spectrum. However, the scenario has changed & the market is expected to reach $1.3 trillion by 2020. Several new players have entered the market. All the new entrants have not yet tasted success because of the heavy initial investments that are required to break even with other companies and compete with them. The India Retail Industry is gradually inching its way towards becoming the next boom industry. A revolutionary credit facility can prove to be a game changer in such a situation. Pertaining to the need of the hour, Just Pay & Religare has launched ‘Udhaar by Just Pay’ in unison. The new product, ‘Udhaar by Just Pay’, aims to offer retailers structured credit lines for their stock-in-trade requirements. If India’s “aam dukandaar” had access to capital, they could choose what, when and whom to buy from. Margins would improve as they could pay up front for inventory and avail cash discounts while increasing varieties on offer. To tackle this skewed relationship and empower retailers, Just Buy and Religare Finvest through ‘Udhaar by Just Pay’ will offer structured credit lines to eligible retailers on the platform for their stock-in-trade requirements. Just Buy aims to reach out to millions of small businessmen and women, empowering them with the freedom to become contributing entrepreneurs not just to support their families but uplifting the social fabric around them. In the developed world, MSMEs have significant access to structured business credit, without hypothecating every asset they own. Just Pay along with its primary lending/finance partner Religare Finvest already has pre-approved credit lines for over 20,000 Just Buy retailers and aim to provide 5 Lac retailers with structured lines by the end of 2016.

Being the world’s first e-distributor, Just Buy Live has proved their efficiency along with implementing new innovations on a regular basis. The launch of ‘Udhaar by Just Pay’ will further help the brand to strengthen their hold in the Indian market. Speaking about the launch, Sahil Sani, Chairman & CEO, Just Buy Live, said, “Offering an entrepreneur the freedom to trade I believe is a fundamental right. Why should retailers depend on their suppliers for working capital? Consumers don’t depend on car companies for loans, nor do they expect credit from shopkeepers. That’s the job of the lending banks and credit card companies. That’s what we intend to do for India’s “aam dukandaar”, give them credit lines to buy whatever and whenever. This will truly level the playing field and democratize trade.” Kavi Arora, MD & CEO, Religare Finvest also spoke at lengths about the partnership.  “Udhaar is a unique, hassle free, credit facility provided at the click of a button. We at Religare Finvest Limited believe that SMEs are the engines of India’s economy, innovation and prosperity. In line with this philosophy Udhaar is an offering which gives the aam dukandaar access to formal credit and a limit with multiple tranche withdrawal facility that enables the retailers to access credit as per their requirements. The ‘Udhaar’ offering will not only benefit the small retailers to build and grow the business, but also enable financial inclusion at the bottom of the pyramid. This initiative further strengthens our ongoing commitment to the SME’s and the entrepreneurial ecosystem”, he concluded.


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