Strategy Implementation & Social Media Audit –A Quick Glance

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More and more advertising and marketing avenues are opening up in the country. The rapid pace at which the internet penetration is soaring, digital agencies will be gracing almost every nook and corner of the metro cities.

Previously digital marketing was limited to just a few verticals. However, digital marketing is now not just limited to blogs, e-mail marketing and website optimization. More and more brands are now looking to enhance their brand reach on the social media. Big brands and businesses are now identifying with the need to hatch and optimize a social media plan. The vision and the mission of digital agencies connect well with the preposition of creating a proper plan to position your company or brand in the digital market. They place your brand in a two way communication space between you and your customers. They provide you with services that show the platforms where people are talking about your brands, areas to target and social media tactics to be used to enhance brand awareness. Strategy Implementation & Social Media Audit plays a huge role in the process. The process of social media marketing can be defined as an electronic word of mouth via internet. The results are visible by consumer statements shared via internet (Websites, social networks, news feeds) about an event, product, brand, services or a company. SMM services in terms of strategy implementation, hatching a social media plan and providing a detailed social media audit can churn out results in earned media rather than paid media. Here’s a sneak peek at these two techniques used on social platforms that can help your brands grow by leaps and bounds.

Strategy Plan & Implementation and Software Recommendation

Some brands are not aware about the social media and its vastness. They often find it a very tedious task to spend a social media marketing budget effectively. India is home to a mixed audience, so what do you need to target the mixed bag? Digital agencies can assess your needs, scribble out opportunities & devise plans for long term social media success. All this is achieved via a proper strategy devising and implementation. The second step is to help you gauge the progress with implementation guidelines for the campaign. They basically work in tandem with the clients to ensure the integrity of the brand and ideas for future development and communication. There is no dearth of social media tools in the market. These agencies recommend clients with the tools to track performance, page management, budget and resources.

Profile Creation, Competitive analysis & Social Media Audit

These agencies can help the clients identify the social media platforms where your brands should be visible. The target these platforms where the audience is looking for brands/services/companies related to you. They also help you create and manage your social media profiles to attract visitors and initiate a two way communication channel. An organized social media agency can also provide you with competitive analysis. They identify the tactics of your competitors and recommend action you can implement to shake their hold on the industry. They also provide in depth analysis and social media audit & strategies to improve it by adopting relevant mainstream tactics. So, what is a Social Media Audit? A brand while implementing a Social Media strategy for the first time has multiple questions in mind. Some of these questions are how good is the company in terms of targeting customers? How good can be Social Media in terms of amplifying the brand message? A Social Media Audit can answer all your questions with analytics data to back up Social Media recommendations. The audit helps you as a brand to enhance brand presence on the World Wide Web, evaluate Social Media profiles along with centralizing the ownership of all your passwords. A smart Social Media Audit is absolutely necessary for a brand to succeed on the Social platforms.

 

 

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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