Startups Grab & Pickingo Clinch Investments from Zomato


The food delivery Startup industry has been touted as one of the most aggressively growing segments for quite some time now. Along with the digital payments sector, food delivery business has been witnessing a lot of new entrants & developments. Here’s one initiated by Zomato.

With so many new startups entering the market, the food delivery business is poised to witness many strategic partnerships and investments towards the end of 2015. In order to spruce up its delivery process along with keeping an eye on the newbies entering the market, Zomato has made strategic investments in Pickingo and Grab. The move is to improve their last-mile delivery for restaurants. Founded by Jignesh Patel, Nishant Vora & Pratish Sanghvi, Mumbai-based Grab has garnered investments in the past. The food logistics firm had secured $1 million from Oliphans Capital and investor Haresh Chawla. On the other hand, in a round of funding led by Rehan Yar Khan of Orios Venture Partners, Gurgaon-based Pickingo had picked up $1.3 million earlier this year. Zomato has been making waves in the food delivery segment with the launch of online ordering, cashless payments on their platform. In terms of investments, Zomato has been aggressively investing or acquiring new companies to expand its global reach. These strategic investments can further better the position of Zomato in the food ordering and delivery business. Grab will be looking after delivery of restaurants in Mumbai while Pickingo will do the same in Gurgaon and NCR.

Speaking about the strategic investments, Deepinder Goyal, Founder and CEO of Zomato, said, “We have unequivocally the largest restaurant base in India and we will work closely with Pickingo, Grab, and Delhivery to improve the last-mile delivery experience for users placing orders online on Zomato. So far, restaurants have been delivering on their own, but with this partnership, we will also be able to target restaurants across the country that don’t otherwise deliver. We are also launching our online ordering service in Dubai, Australia, and South Africa later this month. Along similar lines, we are also in conversation with hyperlocal logistics firms in other countries to ensure that we are able to provide a seamless and quality experience to our users there.” Rahul Gill, Co-founder & CEO of Pickingo also mentioned, “This investment will not only infuse funds into the company but will also allow us to scale rapidly with Zomato’s online ordering business, while also leveraging Zomato’s strong relationship with restaurants across the country. We have already started working together to deliver from select restaurants in New Delhi, and we look forward to taking this partnership further.” Along with the investments, Zomato has also entered into a partnership with Delhivery, an eCommerce focused logistics venture.


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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

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