Startup ‘Ketto’ Wins Big at Wharton India Startup Competition

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The main choice behind any startup is to voice, innovative ideas to a global audience. Success always follows an unexplored & an innovative concept. By the looks of it, Maharashtra based startup ‘Ketto’ has pulled out a big one ushering in the New Year.

Crowdfunding has been somewhat an unexplored segment in the country. Various companies have tried to tap the potential, however, none made a big dent. However, Ketto is all set to change it. Ketto, Asia’s largest crowdfunding platform has pulled a coup of sorts at the Wharton India Startup Competition. The startup took home the grand prize of $30,000 in the competition. In addition to it, Ketto has also gained the privilege of 150 hrs. of legal advice from Khaitan and Co. Sounds amazing? However, the incoming of accolades don’t stop here. The Maharashtra based startup has also won an opportunity to pitch to a significantly larger audience in Philadelphia, USA on March 25th 2016. Since its inception in 2012, Ketto has made huge waves in the crowdfunding domain. A brainchild of Varun Sheth, Kunal Kapoor and Zaheer Adenwala, it is poised to go places by the dusk of 2016. Ketto helps non-profit organizations to raise funds for supported and listed causes. It plays the part of being the thread of connection between companies and individuals. The judges for the competition were Kirthiga Reddy – Managing Director, Facebook India, Sasha Mirchandani – Founder and Managing Director, KAE Capital, Ravi Gururaj from Nasscom, Sandeep Murthy – Partner, Lightbox Ventures, Pravan Malhotra – venture capital investor, International Finance Corporation, Rajan Mehra – Co-Founder and Managing Director, Nirvana Venture Advisors and Sri Peddu – Founder and Managing Director, Powerhouse Ventures. The competition was a pilot one in India & it was a part of the 20th Wharton India Economic Forum. India is one of the largest & fast growing startup platforms. The competition has the impetus to provide the nascent companies with an apt platform to showcase their ideas and innovations. The final round of the start-up competition for the 10 finalists was held interspersed with media sessions from established and well-known entrepreneurs and investors. The competition witnessed insights from the creme-de-la-creme of the industry. Some of the big names in attendance included Ronnie Screwvala, Harish Mariwala, Neeraj Kakkar & Kirthiga Reddy. Ronnie Screwvala, Founder, UTV discussed the current state of entrepreneurship in India, Harsh Mariwala, Chairman, Marico spoke on wealth creation and social impact, while Neeraj Kakkar, Co-Founder and CEO, Hector Beverages, famous for its Paper Boat label of natural drinks, had a discussion with VT Bharadwaj, venture capitalist on the relationship between an entrepreneur and a venture capitalist.

The enthralled cofounders of Ketto, Kunal Kapoor & Zaheer Adenwala, said, “With this award, we hope to get a marketing push, it feels gratifying to win the grand prize award. We look forward to going to Philadelphia, which will give us a great platform to reach out to investors in America.” Kirthiga Reddy, MD, Facebook India further added, “The diversity of start-ups presented was phenomenal. We had a lengthy debate on the start-ups and the beautiful thing that happened was that eventually we converged on a single set of winners that had both a strong business and social impact. This happened organically in our judge discussions.” The judges for the competition were Kirthiga Reddy – Managing Director, Facebook India, Sasha Mirchandani – Founder and Managing Director, KAE Capital, Ravi Gururaj from Nasscom, Sandeep Murthy – Partner, Lightbox Ventures, Pravan Malhotra – venture capital investor, International Finance Corporation, Rajan Mehra – Co-Founder and Managing Director, Nirvana Venture Advisors and Sri Peddu – Founder and Managing Director, Powerhouse Ventures.

 

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