Social Media will be more Diversified & Spread

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Brands and marketers have witnessed that social media company networks are evolving with each passing day. Social media has emerged as an important marketing & an advertising tool for a number of businesses, brands and digital agencies. The front running applications and platforms like Twitter, Facebook and Instagram have helped in the generation of business for many clients globally. Various brands are now hiring digital agencies to tap these social media platforms to enhance their brand reach & create better brand awareness on digital platforms. Recent trends show that Social Media Marketing (SMM) would be even bigger this year. The Social Media campaigns will receive bigger and better budgets for an optimized campaign.

SMM has tremendously inclined towards the mobile market. Every social media company in Mumbai must identify with this fact. This trend will have a major impact in regards to the digital service platter provided to the clients. SMM will ride on the mobile revolution this year. The majority services like optimizing website & pages along with the generation of content and other real-time information will be specifically for the Smartphone end users and audience. This transition will push SMM beyond optimization adding a more personalized touch towards the customers. Facebook will continue to grow and shrink at opposite ends. More individuals from the older generation would come onto Facebook. The older (60+) generation would venture into regular social media use. Instagram will be huge for big and medium-sized business in 2016.

Along with Facebook and Twitter, Google + will be a major factor. Google + has the second highest number of monthly users only behind Facebook. It will continue to gain more users. Not just about demographics and location, Google + will be in the center of many things as such SEO and providing a personalized search experience. Many social pundits already believe it to be the next big thing and a ‘one size fits all’ social network. Every social media company in Mumbai and other major cities will be keeping a vigilant tab on this factor. Image centric networks like Pinterest, Tumblr, Path and Mobile will continue to grow and visual content will increasingly become a critical piece of any solid content strategy. The recently Twitter-acquired Periscope has already unveiled their plans to allow the users to give a live video broadcast of their lives. In-app functionality will further diversify and make the Social Media platforms, even more personal and conversational.

Other than these trends, agencies will be using many more offline materials for marketing purpose. QR codes will helm the pile of offline materials. Optimized QR codes will help agencies provide the target audience and offline consumers valuable information about website and social media channels. Video advertising will also play a pivotal part as the competition levels will continue to soar in coming months. Facebook instant articles and buy buttons are just a beginning. Not just Facebook and Pinterest, Instagram will also use the buy buttons to further create an effective yet profitable connect with the audience. Use of video advertising & new publication options will come forward as a powerful marketing element to attract further attention.

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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