Smartphone Market Share of Samsung Soars Past 40%


India has emerged as the 3rd largest smartphone market in the world. It won’t be an understatement to say that smartphones have absolutely revolutionized the way of living over the past decade. Browsing the web or streaming videos on the phones was unheard of in the last decade. However, the influx of so many mobile companies in the smartphone market has completely revolutionized the daily life. Smartphones cater to more than 1 billion users worldwide along with providing entertainment and information via more than 2 million apps. Phones have come a long way from just being a simple device to keep in touch with the near and dear ones. Impeccable user experience, banking solutions, travel assistance, mails and social connect has placed smartphones at a whole new level. Recently, a study by Facebook indicated that more than 100 million of the Social Media platform users are using mobile to access their accounts. With the introduction of tablets and phablets, the smartphone industry has undergone a major change. So which brands pop up in your head as soon as you hear the term, ‘Smartphone’? Apple, Samsung, Gionee, HTC, Panasonic? One can’t deny that Apple and Samsung have been the pioneers in the smartphone market. With new developments and new products being rolled out at regular intervals, both the stalwarts have waged a smartphone war against each other. Both the companies have a huge fan following in the Indian smartphone market. Taking things forward, Samsung has claimed that its market share in the Indian smartphone market has jumped the 40 percent hurdle in June.

The news would serve as a huge boost to the electronics giants. ”Our market share (smartphone) has crossed 40 percent by value in June this year. Since January 2015, we continued to grow for six consecutive months and widened the gap (market share),” Samsung India VP marketing (IT and mobile) Asim Warsi claimed on the basis of GfK data. “Our market share during January 2015 was about 35 percent,” he said during the launch of Galaxy A8 handset. Warsi said 2015 has a great start for the company with 16 devices launched till now. However, he declined to comment over the margins in India when asked about reports over shrinking margin levels in the mobile division of its parent Samsung Electronics Co. ”India is an encouraging market with double digit growth,” Warsi said. The news comes close on the heels of the announcement that the Tizen-based Z1 smartphone has been doing well in the market. In the year 2015, the Korean giants have already released around 16 different handsets in India. And, with the Galaxy A8, Samsung’s thinnest phone yet, getting rave reviews in the market, the future for the Korean giants indeed looks bright in the Indian smartphone market.


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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

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