Sevamob is infusing the Power of Mobile to Deliver Healthcare in India

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The Mobile Web Initiative is important – information must be made seamlessly available on any device -Tim Berners-Lee, Inventor of the World Wide Web.
Success can be found when you start at the bottom of the heap. Different things bring a smile on the faces of different people. For some, it is the coins that jingle. And, for some it is the social cause that matters. Amidst a number of institutions and communities striving hard to cater to the bottom of the economic pyramid, Sevamob provides primary healthcare and dental care to lower tier segment through a subscription-based mobile model.

Mobile can be good for health. It is not just about the harmful radiations, the radar signals and the Android technology can also do well. Sevamob has combined Android tablets and medical acumen to deliver healthcare and insurance to low-income segment of the society. Sevamob, headquartered in Atlanta, USA with a fully owned subsidiary in India, was started by entrepreneur Shelley Saxena in 2011. Backed by an extensive business experience and armed with an MBA from Cornell and B.E. from IIT Roorkee, Shelley had managed several multi-million dollar products for IBM and co-founded a cash-flow positive mobile technology startup, Saasmob. Sevamob is the latest plunge into innovative, technological and social entrepreneurship.
The delivery of the Sevamob initiative is streamlined through a cloud based mobile platform, which is not outsourced but has been developed in-house itself. Here’s a quick glance at how the platform operates.
• Monthly subscription based primary healthcare is delivered through mobile clinics staffed with doctors carrying Android tablets.
• The Signup team captures patient demographics and medical record in the software and gives a subscriber card to the patient.
• Once a month, basic primary care is delivered on premise.
• The services include preventive care (BP, Sugar, ECG, BMI, Dental, Vision, Diet plan etc.), prescriptions and medicines for common ailments.
• For advanced issues, prescription requests are created in software.
• The requests are directed back to back-office specialists who either give a prescription or set up a no-charge appointment.
• Various plans include hospitalization benefits for up-to INR 50K/year.
• Accident insurance for INR 100,000.
• Subscribers can call a 24×7 helpline for service requests.
The latest addition to BCta (Business Call to Action) initiative, Sevamob has placed their feet firm in transforming primary healthcare in India through the mobile space. Sevamob is focused on providing quick diagnostics and treatment by tapping the huge potential of the mobile platform. Launched in 2012, Sevamob already carries out 20,000 patient consultations per month across six states.



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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

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