Search, Paid Media & Social Media Services – The Big 3


Why use Social Media? Marketing is no longer about the stuff that you make, but about the stories you tell – Seth Godin

Online services do not limit themselves to just client requirements and fulfillment of campaign deadlines. It is about providing the clients with value added services & much more. Ad agencies work around amalgamating strategies, ideas, user experience and technology. They focus on merging these platforms to innovatively provide market transformation. One of the major services provided by these agencies include Search Media services. It can be defined as an integrated mix of paid and organic search services like Search Engine Optimization. These services mainly focus on uniquely designed media strategy and implementation. These agencies provide guaranteed and calculative results through the process of keyword research, market segregation, and optimized campaigns. The main key is to target the audience by providing benefits and features by using the nuances of paid search engine marketing. Let us look at some the Search and Media services that can drive effective results for the clients.

Search Engine Optimization Services (SEO)

Search Engine Optimization is a process of integrating technical aspects, content development and link building process to help the major search engines know about your websites. Along with improving the rankings of your websites on various search engines, it also provides audience with information about your brand or services. Generally, it is a long term process. One should not expect immediate results, it is a process that shows profitable results over a certain span of time.

Paid Search Engine Marketing

An ad agency not just provides SEO services, it can also provide you with paid search engine marketing strategies. These strategies are carefully contrived to cater to the online marketplace. The agencies use various techniques like keyword management, ad message testing and much more. These agencies also provide you with comparisons amongst different search engines like Google, Yahoo and Bing to help you find the perfect audience for your business.

Social Media Marketing & Display Advertising

Finally, social media also plays a pivotal role in providing services under a single umbrella.  There are many agencies in the market that specialize in creating effective online strategies to enhance engagement with the consumers online. They use social media platforms like Facebook, Twitter, Instagram and more to gather opinions of the customers through their reviews and comments. Along with this, they also provide Display advertising services for the unique needs and wants of the customers. It is a type of advertising that is presented in several forms such as banner ads, rich media. It is a bit different from the text-based ads & relies heavily on different elements such as images, audio and video.


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About Thinking Aloud

“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

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