Search Engine Marketing – A Complete Solution

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Not every client is the same & every client has its own preferences and they look out for different techniques to achieve their marketing and advertising goals. Mumbai is home to various advertising agencies and media powerhouses. Different clients and brands are now looking to capitalize on online market to enhance brand visibility and media outreach. Many digital agencies across the globe provide a range of search engine marketing services to suit these varying needs of different clients and brands. These companies provide their expertise in literally every walk of online media, whether it’s a one off consultancy, or an ongoing integrated search engine marketing campaign these agencies provide comprehensive services for every client. Search Engine Optimization, Pay per Click & Social Media services are regarded as the core of SEM services. One must remember the single, simple rule to gain SEM success, always operate with a single ethos in mind. Digital enthusiasts make sure that they come up with a media plan and a sophisticated strategy to provide a continuous and strong return on investments with first class account management. Sometimes the clients are not satisfied with just bespoke results; many clients look for value added services along with their SEM packages. Digital agencies specializing in Search Engine Marketing can also provide pivotal insights, media research & in-depth discussion to ensure that the clients receive value added services along with online marketing campaigns. The expertise of search engine marketing is to integrate the process with multiple channels online. SEM packages are often regarded as a complete solution. The wide spectrum includes a range of services like Advertising, Shopping Feed Management (PLAs & CSEs) and Remarketing Advertising while incorporating elements of Content Strategy, Content Marketing, Social Media Advertising and UX/Design.

The main services included in Search Engine Marketing Packages are as follows:

  • Search Engine Optimization
  • Pay Per Click (PPC)
  • Online Marketing
  • Analytics and Measurement

Optimizing a website organically takes time, but it definitely pays off in the end. To gain quality results, make sure you follow an approach to propose a campaign-based optimization process focusing on the products and services that matter the most the clients. PPC (Pay Per Click) advertising is regarded as one of the most effective techniques to drive hyper qualified traffic to your websites. By incorporating techniques like keyword placement, Ad creative & landing pages, SEM agencies make sure to target the right audience for the clients. Everything is can be tracked and analyzed in digital marketing and that’s even more possible in search. From measuring impact of traffic using a multi-channel attribution modeling to keeping your CPAs and CPLs in check, SEM can be a one stop solution for all search marketing concerns.

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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