“MOBILE10X” by IAMAI to boost Mobile Apps Development in India


With a vision of making India a global mobile app provider, the Internet and Mobile Association of India (IAMAI) launched ‘Mobile10X’ this Wednesday. Backed by Google India and Paytm as founding partners, the platform is the largest capacity building and ecosystem enabling programme for mobile apps. There has been a dearth of Indian apps surfacing on the global scene. The programme will scale up quality developers from 50,000 to 5 Lacs along with pushing mobile app revenue from INR 1,000 Cr to INR 10,000 Cr. The programme is designed to stand steady on the following five pillars.

  • Mobile Startup Hubs
  • Training 5 lakh engineering students on Android and iOS platforms
  • Online mentoring platform with experts and mentors
  • Industry connect
  • Investor connect

Setting up five mobile startup hubs would be the initial step undertaken by MOBILE10X. These hubs will be set up across the country in the next 5 years, with the first hub slated for launch in Bengaluru in October, 2015. The mobile hub will have testing lab, design lab, capability building and co-working space. Mobile10X through Industry connect will be the platform for developers to connect with peers and industry experts. On the other hand, the Investor Connect segment will help developers reach out to potential investors. With Apps developers’ community growing at an exponential pace, Mobile10X would augur developer base, quality and market by 10 times by 2019. This will be achieved by intervening at different stages and levels of App developers. Intervention of development will be on 4Es – Educate; Engage; Evangelize and Enable, catering to Students, Beginner/Directionless Developers, Focused/Serious Apps Developers and funded/established developers.

MOBILE10X was launched at the Startup Summit in Delhi by Rajan Anandan, Vice President & Managing Director, Google, South East Asia & India & Nishant Rao, Chairman, IAMAI & Country Manager, LinkedIn India. The ‘Mobile10X’ is focused on growing  the  developer  base,  quality  and  market  size  by  ten  times,  by  2019, by intervening at different stages and levels of App developers. Speaking at the launch of Mobile10X, Dr. Subho Ray, President, IAMAI, said, “India is on the cusp of Apps revolution. With over 213 million mobile internet users and nearly 130 million local language consumers on the internet, the growth trajectory for Apps development is bound to be exponential. People are moving towards apps and IAMAI is of the view that the Apps economy is India will drive the next level of internet growth.”


Leave a Reply

Your email address will not be published. Required fields are marked *

About Thinking Aloud

“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

Read More

Internet & Mobile Association of India,

28, 1st Floor, Okhla Industrial Estate, Phase – III, New Delhi-110020 (India)
Call: +91 011-46561690
Email: contact-us@thinkingaloud.in