Mobile App to Support the Clean Ganga Initiative


As stated in “Travel in India” by Jean Tavernier, “The land where the Ganges does not flow is likened in one hymn to the sky without the sun, a home without a lamp, a Brahmin without a Vedas” – (Tavernier 236)
River Ganga has been synonymous with the richness and vast heritage of our country. It’s been a part of many legacies, film stories, documentaries and more. I remember that I saw a BBC documentary on River Ganga last year. While watching the documentary, I really thought the foreigners are portraying the cause of keeping Ganga clean so efficiently. The feeling poised like an answered question to me. What are we doing to keep the Ganga clean? She has been a symbol of India’s age-long culture and civilization, ever changing, ever flowing, and yet ever the same Ganga.” However, I guess the question was waiting to be answered. Combining the power of mobile and technology with a social initiative, a mobile application that works for Clean Ganga initiative was launched today. It is a platform where the public can upload pictures of pollution sources of the Ganga River for further action by the authorities concerned.

Union Water Resources Minister Uma Bharti presented the Bhuvan Ganga Mobile Application and web portal after signing of an MoU between the National Mission for Clean Ganga (NMCG) and the National Remote Sensing Centre (NRSC), ISRO to effectively plan and monitor the Centre’s flagship Clean Ganga Mission. Bhuvan Ganga portal is a dedicated web portal deployed in ISRO Bhuvan’s geoportal with all geospatial layers related to river Ganga. It can prove to be a defining moment in terms of using mobile and crowd-sourcing technologies to devise a platform to support a social cause. The mobile app will monitor pollution and it will enable decision makers to prioritize interventions. The MOU was signed between T V S N Prasad, Mission Director, NMCG and P G Diwakar, Deputy Director, Remote Sensing Applications Area, NRSC, ISRO. Uma Bharti said ISRO’s participation in the Clean Ganga Mission is need of hour. She emphasized on focusing the key issues related with the cleaning of river Ganga as per the situation demanded. And, the centre is proud to use the new-age mobile platform to ask the youth to actively participate in the noble cause. A first of its kind, the developments will be opening doors for mobile integration and new technologies to be incorporated in several other initiatives.


About Thinking Aloud

“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

Read More

Internet & Mobile Association of India,

28, 1st Floor, Okhla Industrial Estate, Phase – III, New Delhi-110020 (India)
Call: +91 011-46561690