Merging Traditional Marketing & Social Media Hold the Key to Success!

20-aug

Here’s the heart of the matter: The essence of marketing and Social Media is knowing your audiences and engaging them in something they love. That’s a real key to success.

Most brands and companies are looking to use social media services to target more customers online. The social media scenario is not the same as it was a decade ago. Nowadays, more and more customers are interacting with brands through social media. Thus, most companies and brands are taking various measures to have a strong social media presence on the web. If implemented correctly, merging marketing with social media can bring remarkable success to your business. Social media marketing or SMM can be defined as an internet marketing technique that targets different social media networks in order to achieve online marketing communication and branding goals. The field of Social media marketing mainly covers the platter of activities involving social sharing of content, videos, and images for marketing and advertising purposes. Different social media sites like Facebook, LinkedIn and Twitter can cater to your marketing and advertising needs by merging traditional techniques along with Social media services. A method oriented platform can serve as a high efficiency hub for customer engagement activities. Social media should not be considered as an only channel for marketing initiatives.

Twitter has evolved drastically over the years and it is not a second fiddle to Facebook in any ways. The agencies that provide social media services are now looking forward to combine product promotion, content marketing and customer interaction to make it a one-stop customer service solution by providing quick response to customer queries, concerns and product information.

One of the best ways to enhance results and expand the reach of your brand is by integrating Email and social media. The agencies that specialize in providing social media services are now making it a point to include the icons of Facebook, LinkedIn & Twitter in the email formats and templates. This makes it easy for the potential customers to find your brand on these platforms. Are you missing out on these? The new age social media platforms are all about interacting and sharing. A simple process of adding social sharing buttons to the e-mailers can help them share it with their friends and followers with a simple click. This can also help with conversion of social followers to email contacts. The next important point is the Hashtag. Instead of being just a segregation tool, Hashtags have paved a new way of interaction and sharing recently. Previously hashtags were limited to just Twitter, however, it’s not the same case now. Hashtags are now used on Facebook, Instagram, Pinterest, blogs and much more. Various media agencies are now using dedicated teams to cater to this practice as it serves as a filtering mechanism to help customers identify themselves as per topic of shared interest. Most companies are now incorporating hashtags in their online and offline campaigns to get the message delivered to the customers and a larger audience without the need of enhanced marketing tactics.  Many would debate that the traditional marketing is still better than the Social Media Marketing. However, what would be better than merging the best of the both worlds to derive success!

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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