Maiden Indian Internet Delegation to China by IAMAI


23 leading stakeholders part of 5 days trip 

Industry body IAMAI (Internet and Mobile Association of India) is leading India’s first Internet companies’ delegation to China. Aimed at creating and developing a sustainable business relation with focus on low cost solutions, scalability and an ecosystem to harness start-ups in digital space, the 5 day trip with 23 delegates will witness meetings with leading Chinese e-commerce and internet companies including;; HDT Mobile; Google China; DoMob; Wandoujia; UCWeb; Xiaomi  amongst others. The delegation will also visit e-commerce warehouses and cyber cafes.

The delegation, led by Rajan Anandan, Chairman IAMAI & MD – Google India includes, Neeraj Roy – Hungama Digital Media; Dhruv Shringi –; Anupam Mittal – People Group; Satyan Gajwani – Times Internet; Joy Bandekar – Flipkart; Chakrapani Gollapali – Microsoft. Speaking about the delegation, Dr. Subho Ray President, IAMAI, said, “Scale and scalability is one of the most important things to learn in China.  Apart from key meetings, the delegation will also visit a very large internet company, a cyber cafe and an e-commerce warehouse to get first hand feel of scalability. If we look at China, e-commerce there is not replacing brick & mortar stores but is stimulating consumption.”

The 5 days trip will play a pivotal role in setting the ball rolling towards exchange of technical knowhow and managing of large scale businesses. To give a fillip to Indian e-commerce sector, knowledge and operations insight is key to success of large scale operations. The delegation will be getting an insight to warehouse management from leading e-commerce companies in China.

The Indian Internet delegation will also have detailed discussion pertaining to low cost solutions in product development. This is aimed at creating solutions both for internet companies and end users and will be key in bringing cost down. Meeting between industry captains of both nations will take into account scalability of business models, optimal usage of access points, delivery structure, access of e-commerce on mobile and best international practices.

A major round of trade talks on internet and mobile industry will also focus on raising funds. While start-ups in India have access to angel investments, established companies will be getting an insight on how their Chinese counterparts are raising funds.

According to IAMAI report I-Cube, there are 243 million internet users as of June 2014 with the segment is growing at about 40% and the e-commerce market is pegged at INR 62, 967 crore as of December 2013.


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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

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