Content Marketing is a commitment, not a campaign. – Jon Buscall
We have witnessed it in the past that long term business commitments have churn out awesome results for brands. You must have heard that, ‘Content is king’ for an end number of times. But, channeling the content to the right audience via an apt platform is also equally important. Speaking about the latest development in the content marketplace, Lonely Planet India has joined hands with Spiral Content to make their travel content live on the Scatter platform. Scatter, a product of Spiral Content has garnered a lot of attention since its inception in January 2015. Owing to this latest development, Scatter subscribers can now avail quality travel content written by Lonely Planet mavens on the platform itself. The subscribers on Scatter includes a huge number of brands, marketers and front running social agencies.
Speaking about the news, Sesh Seshadri, Director and General Manager, Lonely Planet India, said, “We believe our partnership with Scatter will add value to marketers who are on the lookout for travel-related content. With over 40 years of experience, Lonely Planet is well placed to offer content on social platforms. I welcome the coming together of Lonely Planet, a successful content creator, and the emergence of new technologies like Scatter.”
Spiral Content will be welcoming this news with open arms, as Scatter gets all set to add Lonely Planet India to its already illustrious list of clients and brands within a span of just 6 months. Mahip Singh, COO, Spiral Content Solutions, shed some light on the latest partnership, saying, “We are delighted that Lonely Planet India has decided to be a part of Scatter. We are sure this association will allow marketers to rub shoulders with the best travel content from Lonely Planet India. The Lonely Planet team has been very supportive of our content marketplace and we are tremendously proud of this association. “Partnerships with premium publishers like Lonely Planet and others have greatly helped Scatter strengthen its offering to enable brands to engage more meaningfully with their customers. Scatter also has plans to launch this platform globally and hence address a much larger market.”
For the ones unaware of Spiral Content Solutions and Scatter, Spiral Content Solutions is a new-age startup looking to firm its feet in the content marketing space. Scatter is the first product to come out of the house of Spiral. Aspiring to bring world class content to the masses, in its first six months of operation, Scatter has partnered with over 10 brands in a variety of categories and industries. The team at Scatter is inclined towards curating content and stimulating brand engagement for names like Gionee, Samsung, Club Mahindra, GSK, Bharti Axa General Insurance, eBay and many more. Scatter thrives on working closely with leading publishers, bloggers and other content generators to provide fresh content to the brands.