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| Indian Gaming Market is Poised to Reach USD 6-7 Bn in Value by 2025: IAMAI |
 The Indian gaming market is poised to reach USD 6-7 Bn in value by 2025 from USD 1.8 Bn presently, a report prepared by IAMAI in collaboration with OnePlus and RedSeer said. The report also highlighted that 40% of the hardcore gamers pay for their games with an average spend of INR 230 per month. The report was launched by Shri Jayesh Ranjan, Principal Secretary of the Industries & Commerce (I&C) and Information Technology (IT), Department of the Telangana Government;
Shri Saurabh Gaur, Joint Secretary Ministry of Electronics and Information Technology, in the presence of Mr Navnit Nakra, Vice President, Chief Strategy Officer and Head of India Sales, OnePlus India, and Mr Rajen Vagadia, Vice President and President, Qualcomm at a Roundtable discussion around E-Gaming hosted by IAMAI moderated by RedSeer, Associate Partner, Kanishka Mohan.
"We are at the cusp of a gaming revolution and the gaming ecosystem is working towards user-friendly smartphones and leveraging 5G technologies," said Shri Jayesh Ranjan, speaking at the roundtable.
The Covid-19 pandemic has accelerated the organic growth of digital games as mobile app downloads grew by 50% and user engagement went up by 20%, the study says. The increased gaming time has spurred the growth of hardcore gamers in India, even as casual games remain the most popular genre in India.
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| IAMAI Representation on Tax Issues Faced by the Gaming Sector |
IAMAI made a representation before GST GoM members to remove ambiguities and provide clarity on a) GST rate of 18% applicable on the platform fees collected by the online gaming industry b) Non-applicability of GST on the prize money pool received by the online gaming industry players.
IAMAI recommended that the tax authorities in light of the various judicial pronouncements on the taxability issues in India as well as the internationally accepted principles of taxing the online gaming sector continue to tax only platform/rake fee and not on the prize pool. The association urged a) Only gross gaming revenue or the platform fee alone may continue to be considered as value of supply which is being currently followed by the entire online gaming industry. This is also in line with various internationally prevalent taxation practices for the industry.
b) GST at the rate of 18% to continue being applicable on the platform fees retained by the online gaming companies
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| 17th Marketing Conclave | Marketing Reimagined | 26-29 October, 2021 |
| "Marketing Technology Adoption Grew 5,233% Over a Decade" |
 The marketing technology landscape has witnessed a growth of 5,233% globally from 150 solutions available in 2011 to 8,000 in 2020, said Scott Brinker, Vice President, Platform Ecosystem at HubSpot and Editor, chiefmartec.com, at the 17th Marketing Conclave, organised by IAMAI.
Scott Brinker highlighted that 51% of marketing departments are using at least some parts of an agile marketing approach in 2021. Citing IDC IT industry 2020 predictions, he said that over 500 million digital apps and services will be developed and deployed using cloud -native approaches by 2023.
Over 2,000 attendees from across the globe participated in the four-day marketing conclave, 26-29 October. It saw about 30 sessions with over 100 speakers. The key speakers included Shireesh Joshi, Founder& CEO, Priism Consulting; Nigel Morris, Director, Admix; Salil Murty, MD, India and South East Asia, General Mills; Arjun Mohan, Chief Executive Officer, upGrad; Bharat Gupta, Chief Executive Officer, Jagran New Media; Deepak Salvi, Co- Founder and COO, Chingari; Deepali Naair, Chief Marketing Officer, IBM India and South Asia.
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| IAMAI Appoints Ashish Singhal & Sumit Gupta as Co-Chairs for its Crypto Council |
The Blockchain and Crypto Assets Council (BACC), a part of IAMAI whose members are crypto exchanges operating in India and are signatories of a self-regulatory code of conduct that ensures they comply with basic KYC and other regulatory guidelines, has announced the appointment of Ashish Singhal, Founder and CEO, CoinSwitch and Sumit Gupta, Co-Founder and CEO, CoinDCX, as its Co-Chairs.
Singhal and Gupta will be primarily responsible for driving the adoption and growth of the crypto industry in India and ensuring to create a consumer-safe environment. India has seen an exponential rise in the adoption of cryptocurrency with more than 1.5 crore Indians currently holding crypto assets.
"As cryptocurrencies are getting further mainstreamed in India, the industry is working closely with regulators and policymakers to build a prosperous and secure crypto environment to put India on the global crypto map. We believe that a progressive regulatory framework will foster innovation in financial offerings and bring financial well-being to every Indian,"said Ashish Singhal, Founder and CEO, CoinSwitch Kuber.
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IAMAI 's Discussion with Ministry of Commerce over
E-commerce Rules |
In a meeting held on 13th October, 2021, with the Ministry of Commerce over the proposed amendments to the Consumer Protection (E-Commerce) Rules, IAMAI reiterated that the clauses with respect to cross-selling, fall-back liability, re-registration with the Department of Promotion of Industry and Internal Trade will only lead to over-regulation of the sector and stifle innovation.
The concept of fall-back liability dilutes the intermediary safe harbor under the provisions of the IT Act as well as the arm's length requirements provided under the FDI Policy. IAMAI urged that Consumer Protection (E-Commerce) Rules should focus only on aspects related to protecting the rights and interests of the consumers or prevent unfair trade practices as specified in the CPA.
The consumer protection framework should not seek to bring within its ambit Competition Law or legal metrology law, intermediary law which should be left to the existing jurisdiction of the CCI relevant regulator.
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| EdTech Committee Meet to Discuss Governance, Thought Leadership |
The EdTech Committee met on 1 November to discuss issues pertaining to governance, inclusion, regulation and thought leadership. During the meet, the committee also welcomed the new Chair - GV Ravishankar from Sequoia capital, Co-Chairs - Mayank Kumar from upGrad and Krishna Kumar from Simplilearn.
The members recognized the need to represent the EdTech industry; co-create industry best practices; build thought leadership; work collectively to minimize negatives and to work towards making proactive asks from the government for an enabling, predictable and sustainable policy regime.
The committee decided that it will develop a draft charter for a common code of conduct on ethical practices which will be signed by all members. It will prepare a short note for reaching out to knowledge partners for developing a white paper/research report to highlight the successful impact of the industry on the education sector and the Indian society in general.
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| Gupshup Webinar | Enhance your Customer Journey with WhatsApp Business API | 07 October 2021
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In today’s omni-channel world with device and media proliferation, customer experience and engagement rely much on the ability to interact with them on their own turf. Consumers prefer to interact with businesses in the same way they connect with friends and family. The webinar discussed some of the best practices Of WhatsApp for businesses to understand how to optimize the value of this platform with various capabilities.
Some of the speakers at the webinar were: Advit Sahdev, Vice President - Marketing, CoinDCX; Chetan Kumar, Strategic Partnerships Manager (India), WhatsApp; Deepam Prithyani, Group Product Manager, Meesho; Hitarth Saini, Head of Marketing, Freo; Prabhakar Tiwari, Chief Growth Officer, Angel One; Priyang Agarwal, Director - Marketing & Growth, 1mg; Ravi Sundararajan, Chief Operating Officer, Gupshup
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| Bobble AI Roundtable| Crafting Content Through Conversation Media for Hyper-Contextual Targeting | 21 October 2021 |
The core purpose of marketing communication is to sway the decisions of your customers in some way. And effective communication is equally a function of the right delivery channel and relatable and engaging content. The roundtable discussed how modern-day marketers incorporate these insights to provide a consistent, personalized, and captivating experience to their target customers across all digital touchpoints: the web, mobile apps, social platforms and beyond.
Some of the speakers at the roundtable were: Vatsal Shah, Head - Digital Marketing, Games 24X7; Rumi Ambastha, Director - Brand Marketing, The Man Company; Ramalingam Subramanian, Head of Marketing, Brand & Communications, CoinDCX; Akshay Tapase, SVP-Digital Marketing, AU Small Finance Bank; Puneet Dhiman, Director- Marketing & Growth, Bella Vita Organic; Prathamesh Dembla, Head of Growth, Licious; Anita Nayyar, COO - Media & Comm, Patanjali Ayurved; Nishit B Vora, Lead - Digital Marketing, Future Group; Anirban Basu, Global Innovation Director, Danone; Anupam Katheriya, AVP - Marketing & BD, Emami; Sarabjeet Singh, EVP-Business, Bobble AI
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| Bust Digital Myths’21 | Offsite | Jaipur | 8-10 October 2021 |
#BustDigitalMyths conference 2021 edition saw the convergence of tech industry leaders across various sectors. They shared their insights on how the COVID-19 pandemic has completely changed the digital landscape with more and more people now adopting technology.
Digital marketing heads from different companies participated in the #BustDigitalMyths Conference 2021. They discussed the current marketing trends and pondered upon the future possibilities. Some of the key participants at the closed-door event were:
Jahid Ahmed, VP & Head - Digital Marketing, HDFC Bank; Priyang Agarwal, Director - Marketing & Growth, Tata 1mg; Krishnarao Buddha, Sr. Category Head - Marketing, Parle Products; Anagha Bhojane, Head - Media & Digital Marketing, Marico; Kaushik Chakraborty, Senior Vice President - Digital, Tata Capital; Sai Tota, Head - Digital Marketing, Ferns N Petals; Saurabh Saini, Head - Digital Marketing, Havells; Rajnish Kumar, Head Digital and Direct to Consumer Strategy, ITC; Sachin Vashishtha, Director - Digital Marketing, Paisabazaar; Kishore Choudhury, Lead - Digital Marketing, Bajaj Electricals; Mayur Kaku, Incharge - Brand & Digital, NPCI among others.
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