LeEco Mobile Looking to Tap the Indian Mobile Market


The Indian smartphone market has been abuzz with new players entering the fray. Major eCommerce companies registered thumping numbers with regards to the Republic Day sales. With so many opportunities in the market, 2016 will witness more new names coming up to grab their share. LeEco has arrived with the same motive.

Comparatively new entrants in the Indian smartphone market, brands like Xiaomi would now face tougher competition. Newbie LeEco has entered the Indian market with the launch of Le 1s and Le Max phones. Starting with the smartphones, the company will be also launching their whole range of products in the coming months. Other than smartphones, the company also manufactures smart televisions, smart bicycles and are already dedicated towards the nascent concept of smart cars. According to the latest developments, the company has also announced 555 service centers to effectively tap the Indian market. For the unaware, LeEco was formerly known and active as LeTv. LeEco says that these service centers will cover more than 300 cities in India. The service centers will have a 24X7 toll free helpline with support in 10 languages, which includes English, Hindi, Bengali, Gujarati, Kannada, Malayalam, Marathi, Punjabi, Tamil, and Telugu. Along with the launch, the company also made their plans clear of setting up 1000+ member strong R&D center in Bengaluru. The R&D team from Bengaluru will be pivotal with regards to the technology behind the LeEco products. Le Max is the high end phone from the house of LeEco. On the other hand, Le 1s is a budget smartphone. Le Max will be available in 2 variants at INR 32,999 and 69,999 for the 64GB version and 128GB Sapphire crystal display version respectively. The Le 1s would make your pockets lighter by INR 10,999 for 32GB storage.

Speaking about the launch, Atul Jain, CEO, LeEco India said, “At LeEco, it is our constant endeavor to provide our users with superior products and content integrated ecosystem which ensure that their user experience on all our devices is unified and exceptional. We are very excited about our launch in India and look forward to a long-term association with consumers in this market. We are confident to disrupt the market with our innovative products at sustainable prices.” Mr. Jain also mentioned that the company is looking forward to give their established competitors like Samsung, Micromax and Intex, a run for their money. The company is also looking forward to the Make in India plans. “We have been thinking about these plans, and in the direction of Make in India, but it would be too early to discuss at this point in time.” Since the Indian market has a deep interest in movie content, Jain added that if the Indian market has a great affinity for Hollywood, LeEco would work towards getting more Hollywood titles in its content pool. LeEco is also known as Netflix of China to their loyalists.


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