The Indian Super League (ISL) has got off to a rocking start, with about 0.90 million unique users having viewed ISL content on startsports.com on 12th October 2014. This is higher in comparison to the much touted Indian Premier League (IPL) where about 0.81 million unique users viewed IPL content on startsports.com on 16th April 2014, according to the IMRB-WAM data.
East Zone and South Zone had logged in the most users on the first day of the ISL. About 0.33 million unique users who viewed ISL content on startsports.com on 12th October were from East Zone, while about 0.27 million unique users who viewed ISL content on startsports.com were from South Zone.
The data was mapped on an all India basis with internet user universe of 15 years and above urban users.