iOS 8 Beta Adoption Slower Than iOS 7 Beta – A Sign Of Things To Come?


As the world awaited the iOS 8 release eagerly, InMobi analysed the iOS 8 beta adoption amongst developers who have access to the beta version of the release to see how it fared against iOS 7 beta adoption. The research showed that Chinese developers seemed to be building upon their success with iOS 7 by adopting iOS 8 faster. China is the only country among the larger developer nations to have registered a higher iOS 8 beta adoption compared to iOS 7 beta.

An analysis of unique devices running iOS 8 beta on the InMobi network between 1, July  and 31, July, showed that the response to iOS 8 beta globally had been less enthusiastic compared to iOS 7 beta. This in turn would likely reflect in fewer iOS 8 app releases on the app store in the first few weeks of general availability of iOS 8.

In absolute terms, North America leads the way with 196K unique devices running iOS 8 beta showing up on the InMobi network. Europe and APAC rank second and third respectively. As a region, North America came closest to matching iOS 7 beta adoption numbers – iOS 8 beta adoption numbers were close to 80% of iOS 7 beta numbers.

Chinese Developers Spurred On By iOS 7 Success

Chinese developers seem to be on a high, post their success with iOS 7 apps. China is the largest iOS 8 beta adopter in Asia and the second largest around the world with 39K unique devices on the InMobi network. It is also amongst the few nations where iOS 8 beta adoption is higher than that of iOS 7 beta. Subsequently, consumers can expect a larger number of apps from China hitting the app store once the production version of iOS 8 is available.

U.S. Leads The Way

U.S. once again topped the beta adoption charts with 90% of NA market share and 42% of the global share of iOS 8 beta adoptions. This is representative of the 60% OS share that iOS holds in the country. With a dominant share of the OS market, developers are more likely to reach their local audience through iOS.

A Fragmented Apple Loving Europe

Europe ranks second with a fragmented market led by France, followed by U.K. and Germany. Apple is a European favorite. 630,000[2] European jobs were created at Apple and at developers and business supported by Apple. This outranks Apple’s contribution to any other region of the world including the U.S. Nonetheless, European developers are yet to adopt iOS 8 beta at a similar scale witnessed by iOS 7 beta.

Nordics Playing Catch-up?

Surprisingly, the Nordic developer community has been slow in adopting iOS 8 beta. Being home to several big game developers, there were hopes for some hectic new development! However, with iOS 8 beta developer adoption at 30% of iOS 7 beta adoption, all the hope is that as consumers adopt iOS 8, so will the developers.

Data for this study was sourced from the InMobi network for the period of July 2014 for iOS 8 and July 2013 for iOS 7.


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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

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