Indian Startup redBus Cross Borders to Reach Malaysia & Singapore

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“Don’t start a company unless it’s an obsession and something you love. If you have an exit strategy, it’s not an obsession.” –Mark Cuban, serial entrepreneur and investor

The quote sounds true to the hilt. The obsession and the urge to innovate should never die down. If you are looking to make it big as a startup, be obsessed to take your idea, product across the seas and borders.

Looking at the recent developments, Indian startup redBus has exactly done that. A company that started with an idea of a bus ticketing venture has crossed borders to launch its services in Malaysia and Singapore. redBus has been launched in Malaysia and Singapore via ibiboGroup. A development that can be defined as the starting step of the group’s ‘redBus global platform’ vision, the customers can now book intercity bus tickets between Malaysia and Singapore via the redBus website and mobile app. The tickets can be booked via their Android and iPhone apps. The global platform initiative has been on the cards for a while now. So, what’s new about it? The platform supports multiple currencies, languages, time-zones and payment systems. The platform provides the customers the levy to pay in different currencies like Rupees, Singapore Dollars and Malaysian Ringgits. The newly launched service would cater for 10,000+ seats on more than 5,700 bus routes on a daily basis.

Since its inception in 2005, the company has been the pioneers with regards to bus ticketing in India. The company is regarded as one of the best options for bus ticketing because of its zero booking charges. The company was acquired by ibiboGroup in 2013. Prakash Sangam, CEO of redBus shed some light on their vision of going international, “The bus market in many countries is similar to that in India, characterized by a fragmented bus operator base and largely unorganized or semi-organized. As a result, much of the ticket booking happens offline at the physical ticketing counters of the bus operators. redBus has shown through its experience in India that by deploying technology, it is possible to enable online real-time booking across a wide selection of bus operators, thus making life extremely convenient for bus travelers.” Speaking about the ibiboGroup, the group is the force behind a number of successful portals like YourBus, PayU India, and ibibo Ryde. The success of the group is built upon 3 million+ unique transactions across all the portals on a monthly basis.


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