Amongst the latest happenings in the media market, Havas Media Group has bagged a major coup. Shrugging off competition amidst a multi-agency pitch, Havas Media Group has acquired the Media Mandate of FoodCloud.in (A name that has recently become synonymous with gourmet meal deliveries for homes and offices alike.) Havas Media Group will be handling all the media duties for FoodCloud.in including Print, TV, Radio, Outdoor and Digital. The account is estimated to be around Rs 25 crore and the operations will be handled from Havas Media Group’s Gurgaon office. Havas Media Group is widely regarded as one of the world’s fastest growing media groups in the world. The FoodCloud.in media mandate will be a big addition to its already illustrious list of clients gaining holistic media and marketing solution across various media platforms. For the ones unaware of FoodCloud.in, it is an online portal that helps connect foodies with home chefs and caterers in Delhi-NCR. Since its inception, it has been highly regarded as one of the next big things in the online food delivery sector. With a wide range of cuisines and meals on offer, you can browse your way through a list of tongue tingling dishes to be delivered to your doorsteps. Currently operating in the Delhi NCR region, the FoodCloud.in portal connects foodies with home chefs and caterers who are empanelled after strict screening and food tasting. Speaking about the development, Vedant Kanoi, Founder & CEO, FoodCloud said, “Passion and innovation is something we look for in our chefs, it is the driving force behind FoodCloud.in and it is what we found in Havas Media. This is a critical and exciting time for us with plans to not only consolidate in Delhi NCR but also aggressively expand and go pan India. The food sector has tremendous interest and online order for home-office delivery is a wave that is really going to hit the country. Havas Media has the experience and a keen understanding of integrating media to maximize communication with an agile strategic approach. We see them as partners on our growth path.” Anita Nayyar, CEO, Havas Media Group, India & South Asia also shed some light on their successful media mandate win, “To be able to order home cooked food which is hygienic, nutritious and tasty is certainly a need gap for working Indian’s which FoodCloud.in addresses. The proposition works for corporate lunches as also for home parties or the last minute visiting friends and family. It is an interesting category where we see huge growth potential. With this win Havas Media Group further consolidates its position. Am delighted to add yet another innovative and entrepreneurial client to the Havas family.” “Food is engaging – whether you dine alone or have company. Sharing and recommending are highly characteristic of this category. Our blend of analytical customer understanding and integrated media with digital focus capabilities give us the edge to help scale the FoodCloud.in experience. Havas Media has clearly become the preferred destination for the new age clients and we are very happy about that”, concluded Mohit Joshi, Managing Director, Havas Media Group India.
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