Google’s Mobile Phone Service now Live


After launching the mobile service 10 months back, the ‘Project Fi’ has now gone live. The service is now available to an open audience. Along with the pricing, the data work makes the service unique.

Once dubbed as one of the most ambitious projects undertaken by Google, the mobile service by the global brand has finally seen the daylight. Prior to going live, the service required an invite to sign up. However, now it is available to anyone who wants to use it. The service’s connectivity relies on a combination of T-Mobile’s and Sprint’s networks as well as available Wi-Fi, automatically switching between all three to give you the strongest signal and fastest data speeds. The service would be initially offered to the mobile enthusiasts in the USA & this would be the company’s first foray into the mobile phone service sector. The move is directed at convincing the Apple users to switch allegiance to the Google-branded Android phones. The switch will also allow the users to buy the Android phones with a low cost mobile plan. The service will work with Google Nexus 6X, 5X, and 6 smartphones. According to the data from International Data Corporation (IDC), the worldwide smartphone market grew 13% year over year in the quarter 2 of 2015. Android dominated the market with an 82.8% share in the quarter 2 of 2015. iOS saw its market share for 2015 Q2 declined by 22.3% with 47.5 million shipments. Despite the seasonal decline, Apple enjoyed success thanks to consumers’ insatiable appetite for the larger screened iOS devices.

The announcement was made by Google on their official blog. The blog post reads, “As you go about your day, Project Fi automatically connects you to more than a million free, open Wi-Fi hotspots we’ve verified as fast and reliable. With Project Fi, we deliver fast wireless service with the flexibility to use it where you want — even internationally — and a monthly bill that’s simple and easy to understand.” Along with working with the mentioned Nexus phones & the Google mobile service, the phones will come with a special SIM card that supports connections to multiple cellular networks. Google also mentioned that as you go about your day, Project Fi automatically connects you to more than a million free, open Wi-Fi hotspots they have verified as fast and reliable. The company shared some other facts in its blog post on the news, too, like that 15% of its customers have used the service abroad – it’s supported in 120 different countries with the same rates – and that 95% of customer-service calls connect users to a real person in 20 seconds or less.


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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

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