Google Wallet & Apple Pay – Which One’s gaining an Upper Hand?

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While today, there’s a good deal of trial, error and confusion around mobile technology, including apps, QR codes, image recognition, etc., NFC (Near Field Communication) will soon dominate the way consumers secure coupons and deliver payments, our phones will become our wallets. – Anthony Lacovone, Augme
Google Wallet & Apple Pay’s arrival in the digital market have definitely turned heads in terms of digital money handling. Apple confirmed that it will feature near-field communication (NFC) functionality along with other features. Both Google Wallet & Apple Pay have been garnering rave reviews.

Google Wallet & Apple Pay – A Brief View

Apple Pay is an optimized combination of NFC technology and the iPhone’s signature Touch ID fingerprint reader that provides fast & efficient checkout. The Apple Pay gives you the levy to simply operate with your finger on the Touch ID. In a very detailed and secure operation, the phone denotes the checkout via vibrate. This digital service is compatible with iPhone 6, iPhone 6 Plus & Apple Watch-compatible devices. On the other hand, Google Wallet also uses the near-field communication (NFC) technology, but it requires the user to hold his/her phone near the contactless reader in order to complete the checkout. Google Wallet requires a couple of more steps to initiate an operation. Google Wallet 1 – 1 Apple Pay.

The Setup

Setting up is very easy on both Apple Pay & Google Wallet. Though, Apple Pay gains an upper hand with regards to simplicity & a streamlined process. With both having partnerships with all major credit cards and banks. Apple has tried to streamline the process to the hilt, on the other hand, Google’s mobile wallet is a little bit complex. While setting up Google Wallet, you need to keep a couple of numbers handy including your account number & the routing number. However, it is not a repetitive process. Google Wallet 1 – 2 Apple Pay.

Utmost Security

Apple Pay does not store any credit card information or the card number in their system. So the users can be sure that no numbers are shared with the merchants. The user data on Apple Pay is also vaulted securely. With the help of the fingerprint feature, no one else can use it to splurge on purchases using your account. Google Wallet uses its own vaulting system to store the credit card information. The card information of the users is securely stored & encrypted with highest standard SSL (Secure Socket Layer) technology. As Google Wallet is locked with a secret PIN, you can be sure that no information is misused. Both the platforms have paramount security in place than all the other mobile payment apps out there. Google Wallet 2 – 2 Apple Pay.
The thing that makes Apple Pay different from the mobile wallet is its process of being the central hub of all purchases by iPhone users. It stores all offline and mobile purchases in a single hub. Apple Pay plies its trade through the Passbook as it stores all your mobile payments and cards on it. On the other hand, to use the Google Wallet, you need to use the app that involves extra steps. Thus Apple Pay comes forward as an exciting new area. Final say, Google Wallet 2 – 3 Apple Pay.

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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