Customers are looking for a complete mobile experience. Marketers must focus on providing them with apps, mobile loyalty programs to tap the potential & the power of mobile in today’s digital world.
Acting on the lines of the thought, Global search engine giants Google unveiled a new app that could prove to be a boon for the mobile users. According to India on the Go: Mobile Internet Vision 2017, a study by KPMG-IAMAI, India had 42 million 3G subscribers in 2013. The number is estimated to reach 284 million by the end of 2017. The number of smartphone users in India is expected to reach 369 million by the year 2018. According to the KPMG-IAMAI report, the wireless access is poised to reach 429 million by the end of 2017. Google has unveiled the new product to tap the mobile internet market & make daily life easier for the mobile users. The app was unveiled at the Google House demo in Bengaluru. Designed to serve as an integrated platform for mobile users to help users search, maps, photos, translate, watch videos on YouTube, this new product is poised to be a game changer.
Sensing the smartphone revolution taking place in India, mobile handsets are not just limited to picking and dialing calls. Mobile has turned itself into a multiple device, being used by the customers to source a range of information. Google Translate & Google Photos App has already proven to be a major hit across the globe. The app was unveiled by Sandeep Menon, Country Marketing Director India at Google. Speaking about the development, Menon said, “With more Indians using smartphones for online access, our new product Google House helps them search maps, photos, translate and use YouTube apps on mobile devices.” He further added, “India is adding 6-7 million new mobile internet users every month, which is more than the five million population of Norway in the Northern Europe. No wonder, India has overtaken the US in mobile penetration and is second only to China.” Speaking about the importance of conversation in local languages over the web, Menon said, “While there are an estimated 500 million speakers of Hindi, there are just 100,000 Wikipedia articles. India’s Internet population is growing really fast, from 100 million users in 2011, we are now the world’s second largest Internet base with 300 million users and we are well-poised to touch 500 million base by 2017, one in five prefers to access internet in Hindi in the country.” According to the ‘Internet in Local Language’, a report by IAMAI, the overall digital advertising spends in India will be INR 3,575 Crores by the end of December 2015. The proportion of Digital ads spend in the local language will be 5% of the entire market i.e. INR 179 Crores. The report also suggests that the local language content on the Internet will lead to a growth of 39% & rural India will be the primary driver of this growth at 75 percent.