Get Mobiles Accessorized with Zagg


Accessories are like vitamins to fashion. Every product gets a notch higher with proper accessorizing, why should mobile stay behind? Now, accessorize your mobile phones as Zagg enters the Indian markets.

With the vision of tapping the huge potential of the Indian markets, Zagg Inc, a company that specializes in mobile accessories has opened its door for the Indian markets. With a wide range of products on offer, varying from screen protectors, mobile keyboards, audio cases and more, Zagg has been synonymous with mobile fashion in the west. The mobile accessory market in the country is pegged at Rs. 6000 crore. As the smartphone continues to grow at a fast pace, the accessory market will be witnessing a stupendous surge in the coming years. The United States of America is the numero uno in terms of the largest smartphone market. However, with exponential growth and innovations taking place in the Indian smartphone market, India will be soon dethroning the USA from the top spot. Zagg Inc has also teamed up with the IT and consumer electronics distribution company Brilyant to successfully tap the Indian markets. Post the launch, Zagg Inc is expected to cover the entire market with over 18,000 points of sale. The association with Brilyant will enable Zagg to enter the premier chain of retail stores like Croma Zip stores.

“Technology moves fast, and India’s smartphone growth is a prime example of that. At Zagg, we create products that keep up with our customers to make their lives truly mobile. Be it our screen protection that can protect helicopter blades or Bluetooth-enabled tablet keyboards, join us as we continue to offer the best ways to enhance, energize, and elevate your mobile devices,” said Chris Ahern, Managing Director, Zagg International. Mr. Suresh Reddy, CEO, Brilyant also spoke at lengths about the exciting new venture, he said, “We’re proud to help Zagg launch in India as the organization ventures into Asia. Our management team enjoys a long standing relationship with channel partners, retailers, resellers, and value added distributors across India and consequently, we have the ability to deliver Zagg products across the length and breadth of the country in the most efficient manner.” The Croma stores will witness an influx of Zagg accessories very soon. “We’re proud to have Zagg partner with us. We offer our customers over 6000 products across eight categories in a world-class ambience and our offerings are growing every day. For brands such as Zagg that partner with us, Croma is India’s only fully integrated offline-online retailer that offers reach across the country,” concluded Avijit Mitra, CEO, Croma.




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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

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