*Figure 1, a one of a kind app is targeting 2.3 million healthcare professionals in India
*Enters India as the launchpad for the Asian market
Figure 1, a free photo-sharing platform for healthcare professionals is now available in India, the first Asian market for the company. The app, which is used by more than 150 000 people, enables healthcare professionals and students across the globe to connect, discuss, and share de-identified content. Figure 1’s images are viewed more than 1.5 million times per day.
Already popular in the US, UK and Europe, the company expects to gain quick traction among India’s 2.3 million healthcare professionals. Figure 1 launched in May 2013 and has attracted users from over 48 countries.
“We are very excited to have launched in India,” said Dr. Joshua Landy, a Critical Care Medicine Specialist who developed the concept while seeing patients in an Intensive Care Unit in Toronto, Canada. “Medicine is a visual field and there’s so much to be learned from medical images. Figure 1 is a privacy-conscious way for Indian healthcare professionals to view, share, and talk about a wide variety of medical findings.”
India, an English-friendly country, has been a healthcare destination for South Asia for some time. “We believe the unique challenges that healthcare professionals face in India will be educational for those in other parts of the world,” said Figure 1 CEO Gregory Levey, during the company’s first visit to India, “and we are hopeful that Indian healthcare professionals can, in turn, learn from others around the world.”
In conjunction with the launch of Figure 1 in India, the company will also be starting the India Ambassador program and Fellows program. The Ambassador program is made up of medical, nursing and dental students who spread the word about Figure 1. The Fellows program is for practicing healthcare professionals who guide the direction of the community. The Figure 1 team will be meeting with healthcare professionals in Mumbai and Delhi over the next week to kick off these programs.
With user numbers increasing every day, Figure 1 can assist healthcare professionals in saving lives. A wide variety of healthcare professionals use Figure 1 to view cases they might not see in their own work. This can allow them to recognize diagnoses more quickly, to grow their knowledge of medicine, and to assist practitioners in other parts of the world.
Patient privacy is a key priority for Figure 1. The company has worked with Indian lawyers to ensure the platform complies with Indian privacy laws. Patient consent forms are built into the app and translated into 9 different languages. An automatic facial blocking tool also recognises and blocks patients’ faces, while a draw feature enables healthcare professionals to block potentially identifying markers such as tattoos. All images are moderated for privacy ahead of being posted.
Figure 1 is available on iPhone, Android, and the web. Video of the app is available on the Figure 1 YouTube channel.