Do you need SEO experts to Increase your Visibility on the Web?


“This type of person thinks that they need to know everything and never implement anything that they learn. If you want to succeed you must take action now and start learning from your failures. This doesn’t mean that you shouldn’t learn, what it means is that you need to implement what you learn and see what works best for you and your market.” – Garret Peirson

SEO, major chunk of the digital population is not completely aware of the process of Search Engine Optimization. The term Search Engine Optimization can invoke an unfamiliar emotion on the faces of an audience. Some might argue that SEO is a fading segment. However, it is far from over. In fact, I would say that it has just crossed its nascent stage. 70 percent of the internet audience does not scroll beyond the first page of Google, and the SEO experts can provide you with an optimized campaign to reach your target audience & prospect customers. The process revolves around two major things – Website and Content. Do you have a website for your brand? Do you dish out quality content on your website and blogs? Does it attract enough attention? It is definitely not a layman’s field. SEO experts can provide you with answers to all these questions. It is not just about having a web presence, online performance matters a lot in the digital space. You need to be visible to get the hits and convert those hits into business. Search Engine optimization is the process of making your presence visible in the eyes of the top search engines and their crawlers. These search engines can be termed as robots; they do not understand the emotions or the motive behind an article or content. They do not identify things for what they are. In terms of pictures and images, they are even more clueless. On the other hand, we can easily relate to emotion and motive of content or a visual presentation. In short, there is a big difference between the understanding of humans and search engines.

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The SEO agencies can develop structured web pages in a very sophisticated way, enabling them to be readable in the eyes of the search engines. The pages designed by them consist of various components like title, description, links and the content. The second part is the keywords; they play a very important role in the process of SEO. Proper addition of keywords and key descriptions to the title and the content can increase the visibility of the websites in the eyes of these engines. If you have a list of selected and useful keywords, you can easily search for articles using these words. It quickens the process of browsing and searching for you.

Do your businesses need SEO experts to increase your visibility on the web? Yes, you do. It is a tedious and a long term process; these experts can provide you with their insights and technical know-how for optimizing a perfect and an SEO-friendly website. They can make the process of organizing and sorting titles, headings, links and tags to be readable by the search engines and increase your page rankings. Mobile apps and niche social networks are taking the market share. However, SEO is here to stay. According to a report by SearchEngineLand, Google is hiring contract SEOs through a hiring agency to work on the Google Store. The hiring is taking place on a 12 month contract basis. If Google needs it, so does other businesses. Recently, Moz released a 2015 Search Engine Ranking Factors Study.

You can read it right here,


2 comments on “Do you need SEO experts to Increase your Visibility on the Web?”

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

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