Digital Advertising Agency Plans will aggressively involve Hindi & other Regional Languages

Thinkingaloud Banner 12th June

According to a latest study, Hindi is the 2nd most widely preferred language, after English in India. In Rural India, 27% of the users use Hindi to access online content, followed by Marathi and Tamil languages. While in Urban India, 60%of the user’s access online content in Hindi is followed by Tamil and Marathi languages. We can say that audiences define the language.
It is a simple fact that one must always follow. A person should always be aware of the business field that he/she ventures in. Proper market research and analysis can help an individual to properly plan strategies in every sector. Likewise, people follow the same virtues in the marketing and advertising sector. Every full service digital advertising agency before targeting a certain multicultural group should make it a point to do the market research & analysis to gauge the mindset and social values of the group. This will help the agencies to properly strategize and execute marketing campaigns that focus on the areas flocked by Hindi & regional language oriented segment. The agencies that focus on cross channel targeting should make sure that the advertising efforts are comprehensive, personalized and inclined towards connecting the mindset of the target audience. This plays a very important role in boosting sales for the client. Marketing avenues in multicultural markets are now ever evolving and has grown very competitive over the years. Digital advertising agencies will be looking forward to focusing on Hindi & other regional languages to churn out better plans in the coming months.
Languages play a very pivotal role in planning and conceptualizing a marketing strategy for the marketing Eco space. As you know the markets comprises of people from diversified sections that speak and communicate in different languages. Understanding vivid meaning and utilizing different languages is very important to represent different brands on the various platforms. Clear and simple policies and conditions can be regarded as the second step while planning a marketing strategy. The major chunk of the marketing segment prefers simple and clear messages. The TV ADs and promotional messages should be published and created so that the majority of the target audience can easily relate to the brand or product. The agencies should also focus on the market research & systematic planning as proper planning helps in contriving new ideas and unique attempts that have not been seen in the market before. The digital agencies will be now more focused on the demographics, competitors, ethnic group preferences, target audience selection and much more.
Along with these factors, the agencies will be also focusing on using in-house talent at the firm to create a better transparency between the brand identity & the consumer. The integral staff of an agency always tends to know the products and its reach better. Every subordinate and heads of different departments should be given a chance to express their opinion & views while strategizing a campaign. Advertising field is a very creative field, whilst churning out a campaign, it is very necessary to brainstorm ideas. This would help in the deliverance of a unique and innovative concept for brands along with making other employees feel associated towards the brands.

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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