Category: Mobile

The Gloomy State of VoIP in India

IP telephony or Internet Telephony basically uses Voice over Internet Protocol (“VoIP”) Telephony as its technology to communicate between two or more points. VoIP technology helps in translating analog voice signals to digital packets and vice-versa, between the originating and receiving ends. Since the transport is of IP packets, it is enough to use the […]

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Google’s Mobile Phone Service now Live

After launching the mobile service 10 months back, the ‘Project Fi’ has now gone live. The service is now available to an open audience. Along with the pricing, the data work makes the service unique. Once dubbed as one of the most ambitious projects undertaken by Google, the mobile service by the global brand has […]

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Google Launches Accelerated Mobile Pages

The year 2016 seems poised for big things in the mobile segment. The influx of smartphones has already made several big names to roll out further innovations in the mobile sector. Not staying behind, Google has also launched (AMP) Accelerated Mobile Pages to further enhance the web use on mobile phones. Several research and surveys […]

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Vivo Mobiles give Creative Duties to Lowe Lintas

The Indian smartphone market is tech-savvy & it also has certain emotions attached to the buyers. The young generation is always looking for a phone that aces in design, features and pricing. Add the creative and emotional touch to the campaigns selling it, that can be a successful process. Lowe Lintas would be adding that […]

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371 Mn Mobile Internet Users By June’16
371 Mn Mobile Internet Users By June’16 – IAMAI Report

The number of mobile internet users in India is expected to reach 371 million by June 2016. There were 306 million mobile internet users in India in December, 2015. Of the 306 million internet users, 219 million users are from Urban India, which registered a Y-o-Y growth of 71%, while the user-base in Rural India […]

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Call Drops Are Here to Stay

Allow me dear reader to start this article on the sensitive subject of call drop with three essential caveats: First, call drops will remain forever a part of mobile user’s life. Secondly, no user is fond of the telecom service that she subscribes to. Thirdly, I am not a telecom engineer and know very little […]

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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