Category: Editor’s blog

Digital Media
Mohan
“We Are Ramping Up Our Digital Efforts”

Mohan Menon, GM & Head – Marketing, Max Healthcare, speaks exclusively to Thinking Aloud, and gives a sense on how the leading healthcare provider is leveraging digital to reach out to customers, and also Max Healthcare’s plans going forward. TA: How are you ensuring that you have an integrated marketing effort? MM: People consume healthcare […]

Editor's blog
banner TA 2nd july
Public Safety a Key to Becoming a Smart City

Many experts have predicted that the world’s urban population will double by 2050. Smart cities will continue to play a pivotal role in terms of driving the economic growth. More and more smart cities must continue to evolve to handle large-scale urbanization, increase efficiency and improve the quality of life. So, what can be done […]

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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