Category: E-commerce

E-commerce
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Adidas & Puma Looking to Launch eCommerce Portals in India

Speaking about the sports goods & amenities, Puma & Adidas has been massive favorites since decades. With the motive of tapping the change in the law with regards to FDI, the two firms are looking to set up their eCommerce portals in the country. Towards the dawn of 2015, the Indian government relaxed the rules […]

E-commerce
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Paytm’s eCommerce Platform to Feature Gucci, Burberry & More

Paytm has been largely successful in setting new benchmarks in the mobile wallet industry. The brand is now looking to foray into the eCommerce industry to tap the huge potential it offers. According to ET, the Alibaba-backed digital payments platform is looking to disrupt the eCommerce market with their own platform called Anasa. The brand […]

E-commerce
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Funding Continues for eCommerce Bigwigs

The Indian eCommerce sector has been one of the busiest and lucrative sectors over the last couple of years. With the vision of tapping the huge potential of the Indian eCommerce market, funding continues to pour in for the companies. Snapdeal is leading the eCommerce rat race in terms of funding. The Big 3 of […]

E-commerce
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Flipkart Invests Close to $100 Million into Ekart

The logistics segment and the last-mile delivery for the eCommerce players is poised to the playground for investment in 2016. According to the latest developments, eCommerce bigwig, Flipkart has injected approximately $100 Million in their logistic arm. With a motive of further firming their hold in the eCommerce market and improve the logistical side, Flipkart […]

E-commerce
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eCommerce Sales Burgeon on Republic Day

eCommerce as a platform has been witnessing a considerable surge in terms of sales and numbers on special days. Last year’s Diwali and Christmas period did set new records for eCommerce bigwigs. The trend continued this Republic Day. Capitalizing on the national holiday and all the attention online shopping has been garnering, all the major […]

E-commerce
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The emergence of social commerce in India

The Cluetrain Manifesto* famously says, “Markets are conversations, and conversations among human beings sound human. They are conducted in a human voice”. Social commerce lends a human voice to online commerce. While the online commerce space sees exponential growth, offline retail brands, from food to fashion, are finding value in moving to apps or online […]

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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