Carpooling goes Mobile via Meru Cabs App!


Big city life is all about sharing space. Be it the mobile space or vehicle space. Living in a world surrounded with mobile apps, there is always a room for some innovations, right? Meru Cabs has come up with an apt one for city travelers.

Meru Cabs has been in the industry with the vision of making travelling comfortable. Yes, the company has faced some controversies in the past year. But, it has not deterred their motive to add new services and innovations to its platform. Since its inception in 2007, Meru Cabs has come a long way. Along with being one of the few transportation companies to deploy Oracle ERP & Siebel CRM, Meru Cabs has won several awards in the transportation department. With a vision to make commuting much easier, the company has launched the Carpooling service on its mobile app. Along with the options to book a Meru Cab, now, the mobile app also features a ‘Personal Car’ ride option. The service has been integrated to cater to the customers heading to similar areas and directions. The feature is currently only available on the Android Meru Cabs mobile app. Meru has also joined hands with PayTM for the wallet payment exclusivity for the carpooling service.

Rolled out on a simple interface, the service looks very clear and easy to operate. The users can easily use the service by connecting their Facebook profile to the app or uploading a valid PAN Card, AADHAR Card or Driver’s licence. Once these mandatory steps are completed, the user is allowed to share the car. The app also has an ICE (In Case of Emergency) button. Once registered and verified, the person willing to share his ride can post his travel route, time and other details pertaining to the ride. Along with pooling a maximum of 3 passengers along, the car owner has the levy to quote an amount as per the distance and route. The company has also integrated a preference filter in the app. Customers can use this to narrow search results as per time, gender, smoking preferences etc. The service will be free for a period of three months after which Meru will be charging 10% of what the car owner makes. With this development, Meru has officially entered the carpooling business. Many startups like CoYatri, BlaBlacar & Tripda have already tasted success in the carpooling business.

Shedding light on the news, Siddhartha Pahwa, Chief Executive, Meru Cabs said, “This is a pure customer to customer service, and we are making it available across the country.” Adding further, “The Carpool initiative aims to reduce the one-person per vehicle issue through sharing a ride with another person headed in the same direction with added convenience and economy of travel”, concluded Pahwa.


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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

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