Branding & Interactive Services – The Name of the Game

27-oct

The opportunities and the avenues to explore in the digital world are never ending and immense. The technological scene in India is not as it was a decade ago. The digital scenario in the country has changed & is now widely regarded as a vast field of potential and brand enhancement opportunities.

To tap into this vast opportunistic pool, brands & business look for the options to provide a creative & an interactive push to their digital campaigns. There are various experts and media veterans in the market, the ones who are known to combine their expertise in design & optimized client servicing to provide brands with a comprehensive media mix of solutions. The services offered by them can be classified as small as a pebble to as big as a boulder. The plethora of services includes web design, print design, video production, branding, online marketing, BTL activities, sales conceptualization and much more. Digital agencies and experts follow the 3-pin rule of innovation, creation and iteration. The big players in this industry are known to merge creative thinking, technological prowess and innovative designing to provide the clients with customer centric solutions. The major services provided are effective website designing, e-commerce stores and various rich media applications across bifurcated market segments across the globe. However, Branding & Interactive services are considered to be most pivotal ones in new-age digital marketing.

Branding

You must have heard the quote, “Rome wasn’t built in a day”. The same goes with brands; you cannot create brand awareness and reach in a matter of days. The process needs implementation of a well-planned strategy to build and develop a brand with each passing day. There are different types of people in the world, same goes with the brands. Some brands are larger than life, already a known name in the market. On the other hand, some brands may have just arrived looking to create a name in the market. Digital agencies have the knack to work and implement a media plan to help your brands connect with the online audience. They create a brand’s identity by amalgamating creativity and innovation. These agencies blend traditional and new-age media solutions to create a branding campaign for your business. Their branding services include retail design, packaging design, brand extensions and visual merchandising.

Interactive Services

Not everything can be explained via words, sometimes you need out-of-the-box concepts and interactive ideas to convey your advertising message. Digital media experts can help you create interactively designed campaigns for your brands. It is attained via plying their trade and expertise on Flash and Multimedia platforms to churn out innovative marketing ideas for your businesses. Presentations & video graphics made on these platforms prove to be an effective business tool. The idea is to keep it simple yet effective to capture a wider audience. Digital agencies use innovation and technology to formulate plans and strategies that are result & performance oriented. The out-of-the-box solutions provided by them are designed to give you an edge over your competitors. The interactive services provided by these companies include front-end development, interface design, application development, online presence management, social media marketing, search engine optimization and much more. With the internet penetration surging at a rapid pace & eCommerce platforms turning out to be cynosure of all eyes, branding and interactive services will continue to prosper in the coming months. It is not just the case with online segment, offline segment, including TV service providers are also looking to provide interactive services at regular intervals. The latest to join the bandwagon is Tata Sky. Last week Tata Sky introduced a new interactive service called Active Fitness. The key is to shift focus to the newer audience and provide them with a hybrid mix.

 

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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