Author: Vishwa Nigam

E-commerce
11-oct
Omnichannel Marketing: Rocket Science or Piece of Cake?

The need to be an omnichannel brand is, by itself, a given in this age of the omniscient consumer. But even a few years into this state, what most brands still struggle with is the ‘How’. How does one get his hands and head around the multitude of channels, diverse audiences and a range of […]

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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