Author: Shraddha Shenoy

Digital Media
digital ad
Adadyn Set to Change Ad Tech Landscape for Marketers

Adadyn, a cost-effective platform, removes barriers of entry into the world of programmatic advertising and simplifies marketing process for mid-market advertisers Ozone Media, a global advertising technology company, has recently announced the commencement of its rebranding as “Adadyn” to better reflect the launch of its new technology platform. Geared toward simplifying the marketing technology ecosystem […]

Mobile
theinternetofthings
Internet of Things: Emerging business models

Def: The Internet of Things (IoT) is the network of physical objects or “things” embedded with electronics, software, sensors and connectivity to enable it to achieve greater value and service by exchanging data with the manufacturer, operator and/or other connected devices. (Source: Wikipedia) ‘Internet of things’ can termed as the 3rd Generation of Internet. We […]

E-commerce
shutterstock_88306546
Travel e-Commerce fuelled: The Next Growth Strategy

E-commerce in India, around the early 2000s, started with content led services. Predominantly, the services which were given offline, are now being given online. “Until now we saw services which were given offline being given online. Now the scenario will change where products and services specifically designed to be given online will come up.”  said […]

Mobile
Mobile-Advertising
Mobile Advertising’s future: A turbulent drive

According to the recent report by IAMAI, mobile internet users is 150 million right now, which will reach 170 million by March 2015. Evidently, mobile plays a very important role in the advertising industry. For` Facebook, PC only users is around 18m. Whereas mobile only users is 64m. Clearly mobile is seeing a huge growth […]

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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