Author: Rohit Pandey

E-commerce
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Adidas & Puma Looking to Launch eCommerce Portals in India

Speaking about the sports goods & amenities, Puma & Adidas has been massive favorites since decades. With the motive of tapping the change in the law with regards to FDI, the two firms are looking to set up their eCommerce portals in the country. Towards the dawn of 2015, the Indian government relaxed the rules […]

Digital Media
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Global Advertising to Witness Immense Growth in 2016

Global advertising revenue is set to grow by 6% in 2016. For the past 3 years, the industry has identified some key trends. The trends for 2016 suggests that global advertising will be driven by dynamic spending on advertising in countries like India, China & others in the Indian subcontinent. Television and the internet will […]

Latest Articles
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Google Launches Accelerated Mobile Pages

The year 2016 seems poised for big things in the mobile segment. The influx of smartphones has already made several big names to roll out further innovations in the mobile sector. Not staying behind, Google has also launched (AMP) Accelerated Mobile Pages to further enhance the web use on mobile phones. Several research and surveys […]

Digital Payments
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One more Boost for the Digital Payments Enthusiasts

The urge to go cashless has been witnessed for some time now. The entry of different digital wallets & companies like Paytm, MobiKwik etc. has further fueled the development of the digital payment sector. The Union Cabinet is thinking on the similar lines to help people go cashless in the favor of digital payments. The […]

Digital Media
2016 will be a Year of Integrated Digital Experiences
2016 will be a Year of Integrated Digital Experiences

According to multiple advertising surveys done over the years, the trend for digital advertising firms to influx the market has been on a rise. A recent survey revealed that Internet advertising will be generating $428 billion revenues over a period of 3 years. This is an incomparable amount in comparison to the last 4-5 year’s […]

A Pair of $25M Funds Launched for Indian Startups

2015 witnessed a number of startups emerge onto the scene. The flow of investment and the boom in the hyperlocal industry headlined the progress. 2016 is poised to be even bigger. 500 Startups has launched a couple micro-funds to help the upcoming Indian startups. Gone are the days when one individual had to get down […]

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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