Author: Phani Bhushan, Founder

E-commerce
Alisha Malik Metro Shoes (2)_1
Interview with Alishka Malik

“Our current digital spends are a significant percentage of our overall marketing spends” – Alisha Malik 1. How are you ensuring that you have an integrated marketing effort? We have a global marketing plan around which the Marketing, eCommerce and Customer Loyalty teams work. Although the content and strategy of the departments is distinct, we […]

E-commerce
rural india
Using eCommerce to empower rural India – the Taobao model

Known as ‘China’s eBay’, Taobao is a huge online marketplace where Chinese users and merchants can sell and buy products. Alibaba, the owner of Taobao, reports rising rates of eCommerce in rural China, with 70,000 village sellers using the site to retail their produce. What is interesting is that there are 200 plus Taobao villages […]

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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