Author: Nilotpal Chakravarti

Digital Media
march 4
Ethnic Marketing – The New Wave in Marketing

In the world of marketing and advertising, there are always some new, creative and unexplored segments to chase. The trends always keep evolving in the field of advertising. It is a known fact that these trends are just like fashion, they come and go at all times. New age advertisers and pioneers must feel the […]

E-commerce
E-commerce. Shopping cart with cardboard boxes on laptop. 3d
Funding Continues for eCommerce Bigwigs

The Indian eCommerce sector has been one of the busiest and lucrative sectors over the last couple of years. With the vision of tapping the huge potential of the Indian eCommerce market, funding continues to pour in for the companies. Snapdeal is leading the eCommerce rat race in terms of funding. The Big 3 of […]

Excl. Interviews
map
“Location cookie is definitely flying off the shelf”

Srinivas Yelandur, Director & Digital Advisory Leader – Ernst & Young LLP, in an exclusive interview to Thinking Aloud, talks about the latest trends in mobile advertising.   TA: In order to be compatible with the new mobile reality, companies are making dual investments in both mobile apps and websites. Where is the major chunk of […]

Digital Payments
Himashoo highres
“We believe that Financial Services & E-distribution are the most critical and pivotal in shaping the future of the SME industry” – Himanshoo Patil

Himanshoo Patil, Chief Executive Officer, EPRS BuySmart Pvt. Ltd, talks exclusively to Thinking Aloud about IoT and how SMEs can benefit from EPRS BuySmart solutions   TA: More and more companies are now looking to join the IoT (Internet of Things) bandwagon. How big a role will EPRS Buy Smart play in the thick of […]

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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