Author: Arvind Pani

Digital Media
Arvind Pani
Consumer Internet Companies Should Take The Language Leap

The online world has integrated itself into all aspects of our everyday lives. Mature English users are known to spend more than 10 hours a day hooked to their gadgets, and local-language users are not far behind. The Internet and leading businesses housed in it are becoming increasingly consumer-centric. As they exponentially expand to include […]

Digital Media
jan-30
Want to grow in India? Go local

I had an interesting chat with my driver a few days ago. He owns a smartphone but doesn’t know English. However, he has attended school. While driving me around for my work, he asked me if I had the time to check OLX for him, as he wants to buy a bike and an LCD. […]

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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.


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