Are you Missing out on Instagram Marketing Opportunities?


Marketers always ask me how to make more or better content, and it’s almost always the wrong question. The right question is: ‘How do I get my content in front of the right people?’ – Joe Chernov, VP of Content, Hubspot
Sounds pretty apt, right? The placement of the content on the right channels and directing it to the right people holds the key. And, with the plethora of new platforms and apps hitting the market with each passing day, the marketers are somewhat confused to differentiate. Facebook and Twitter, both have been the big daddies in terms of social media. However, Instagram is looking to snatch the throne real quick. Nowadays, brands are not just looking to make their presence felt on Facebook and Twitter. Brands are getting more and more interested in Instagram and how can their brands stand out on the platform. Studies reveal that the majority of the brands are not yet using Instagram to its full potential. Are you making the same mistake? Instagram engagement is more than 50 times higher per follower than Facebook. As a marketer, you need to identify its potential or risk to lag behind the competition. Using Instagram as a marketing tool should definitely be a part of your plan. From photos to videos, from a cake shop to a salon, the platform can be used for marketing vastly. Here’s a glance at how you can use Instagram as a multimedia dynamo for marketing.

The first step for Instagram Marketing success is optimizing the basics. As you are using your brand logo and photo extensively on Facebook and Twitter, why not on Instagram? An integrated Social Media approach makes sure that your content is recognized and seen across multiple platforms. Different Social Media platforms are just like brothers. Do not fail to mix and share the content on all the platforms. Incorporate invites to tell them that they can easily join and follow you on other platforms too.

The next step is to get creative with your product promotion. And, Instagram provides you a number of filters and options to dish out creativity. From a brand promotion perspective, you can also prefer to opt for a single filter to maintain consistency. New entrants on Instagram can take cues from Starbucks and Nike, both the brands have been posting pictures that relate perfectly to their identities. Remember, 80 percent people have a picture lingering in their minds to anything creative they see. Make the most of the hashtags, as they contribute immensely to your Instagram success.

Finally, use analytic tools like Curalate, BlitzMetrics and more to gauge the performance of your posts and campaigns. These are paid services, but, they are easily available on the web and it can help immensely in terms of monitoring performance, providing assistance with Instagram management, generation of revenue through ads and more. If you serious about using Instagram for business, these services are definitely worth the buck. These are just some simple ways to guide your Instagram Marketing. Or, if we say in the Instagram way, it can provide #InstaBusiness and add pizzazz to your brand on Instagram.


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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

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