Amidst the Ambush Marketing War between Snapdeal & Flipkart, Amazon loses Exclusivity of OnePlus One!


OnePlus One has now opened its doors for Flipkart too!

“At OnePlus, it has been our constant endeavor to evaluate and evolve our go-to market strategy and this collaboration is another step in that direction. We are happy to have Flipkart as our new channel partner, in a bid to expand our reach and make the OnePlus One more accessible to people across the country.” – Vikas Agarwal, General Manager – OnePlus, India.

Did you see the ambush marketing between Flipkart and Snapdeal coming? Snapdeal score some witty ambush marketing points against Flipkart’s new campaign – ‘Acha Kiya nahi Kharida’. Snapdeal came up with “Acha Kiya Bata Diya. #YahanSeKharido.” The hula hoopla surrounding the campaigns was visible across several hoardings across the metros that looked like a follow-up to that of Flipkart. However, there was something else brewing out of the limelight. It featured the third big player, Amazon. OnePlus has announced that The One phone will now available on Flipkart too. OnePlus One was available exclusively on Amazon till now. The news that developed on the June 22nd, the 64GB Sandstone Black phone has been made available on Flipkart at Rs 21,999 and the 16GB variant will be up for Rs 18,999 in the coming weeks. Taking the developments a notch higher, OnePlus also offered a Rs 2,000 discount on the purchase of the 64GB model only from June 22nd to June 24th. Amitesh Jha, VP – Retail, Flipkart, commented:

“OnePlus is one of the leading players in the new age mobile tech world and we are excited to have the OnePlus One on our platform. Known for offering best-in-class technology and innovative products, we are confident that this product will resonate well with our tech savvy customers.”

This recent development may have taken a back seat amidst the Sale marketing saga between Snapdeal and Flipkart. However, it can be regarded as one of the key developments in the mobile world this week. Ambush Marketing campaigns have been garnering a lot of attention in the past few months. The other cases of ambush marketing can be the one between Zostel and OYO Rooms along with the one between Commonfloor and Housing. For now, only the OnePlus is available through Flipkart, while the accessories continue to be available only on Amazon. We are not sure if OnePlus will be considering other online players such as Snapdeal, Shopclues, Infibeam etc. in the coming few weeks. It is surely a development to keep eyes on.


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