Amazon Rolls out Refurbished Phones


eCommerce continues to witness more and more new innovations. And, the customers are poised to benefit from most of the developments. The latest one is courtesy Amazon India.

According to the latest developments and announcements in the eCommerce Industry, Amazon has entered into a strategic partnership with from Delhi. The move would allow Amazon to sell refurbished smartphones through its online portals and app. After a successful pilot campaign, Amazon has launched its refurbished smartphone section. The refurbished phone market has recently emerged as one of the profitable sections in the industry. These phones are usually sold at 50-75 percent of the original sale price of the device. Amazon will be offering these devices with a six month brand warranty. The refurbished mobile phone market is sharing almost 20-25 percent spoils of the overall market. And, the monetary value is pegged at an estimated Rs. 12,000 crores. These unboxed smartphones are known to be restored to near-mint condition by the manufacturers or the agents. The phones are inspected, cleaned and repaired to meet the brand specifications. Samsung and Xiaomi smartphones are already being displayed by Amazon. According to their plans in the pipeline, other big brands like Apple, Motorola, OnePlus & Micromax will follow the suit in the coming months.

Speaking about the partnership, Tarun Bhardwaj, Executive Director, said, “They entered into a partnership with us because they found our range, experience and processes matching up to their expectations. Our firm manages refurbished consumer durables and IT products, these are brand refurbished and brand warranty devices. We don’t buy our products from anyone other than the manufacturer.” Other eCommerce refurbished phone sellers like,, and will be keeping a close eye on the news. “We have received more than 150 orders within a week of its debut, and are getting about Rs. 8-10 lakhs of transaction volume a day through Amazon”, concluded Tarun Bhardwaj.


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“Thinking Aloud” reflects the emerging trends and varied outlook of the rapidly evolving internet and communication sector. An IAMAI publication, this is a part of the market education initiative of the association.

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