Paving the way to realize the dream of Digital India, several mobile service providers are looking to enhance their networking infrastructure. Earlier this year, Reliance Jio announced their plans to focus on the digital payment segment. A couple of days back, Bharti Airtel announced the launch of its network transformation program.
You must have seen the Airtel 4G ads doing rounds on various platforms? The introduction of Airtel 4G has garnered somewhat mixed reaction from the people. While many people have subscribed to the platform, a good chunk of mobile enthusiasts have panned the move. However, learning from their ‘Airtel Zero’ debacle earlier this year, Bharti Airtel has announced ‘Project Leap’, a network transformation program. The company will be funneling an investment of INR 60,000 Crore in the project over the period of next three years. The mobile service providers have already invested INR 1, 60,000 Crore in their network till date. The huge amount will be used to enhance their network reach and devising a strategy to deliver a better customer experience. Under the program, Airtel will be deploying 1, 60,000+ base stations over the next three years. The company aims to make the majority of its network mobile broadband-enabled by March 2016. The deployment program is designed to enhance their reach across the more far-fetched areas of the country. The demand of data services has been growing at a rapid pace due to the internet boom in internet. In order to cater to the demand, Airtel will also be deploying more than 5, 50,000 km of domestic and international fiber. The process will also play a pivotal role in the company’s plan to deliver 50 Mbps home broadband networks by 2016. The company is also looking to focus on the SMEs in India. (SMEs) Small and Medium Industries are touted to grow bigger than ever over a period of a couple of years. A major chunk of the investment will also be used to set up service operation centers across the country. This will be achieved via investment in a broad range of tools including SON (Self Optimizing Networks) for automatic network optimization and Geo spatial network tools.
Speaking about the launch, Gopal Vittal, MD & CEO, Bharti Airtel (India & South Asia) said, “Our large customer base covers rural, urban, homes and enterprises and we are obsessed with delivering an exceptional experience for each one of them so as to win them for life. Today, we are excited to launch Project Leap. We are confident that this new initiative will deliver a truly differentiated customer experience and reinforce our commitment to build a future ready network.” Mr. Vittal further added, “We are confident that Project Leap will help Airtel build a smart and dynamic network that will significantly improve the quality of both voice and data services across the length and breadth of the country. More importantly, we are excited to share the Project Leap plan with each customer in their specific locality. This, we believe, will help us serve our customers with transparency and clarity.”