Airtel Money & YTS Solutions Enter a Mobile & Digital Payments Alliance


Opportunities increase when you help others win. A little win for a partner is a little win for you.

Sounds apt? Partnerships can definitely open more windows for development and success. Partners in business can provide essential support and expertise that a certain company might be lacking. One great partnership with a right company or an aspiring company can result in an incredible impact on the business. With a vision of revolutionizing the digital payments sector in India even further, Bharti Airtel has announced a strategic integration of the payments and remittance businesses with YTS Solutions Limited. The development would come as a huge news for the Mumbai based startup. Bharti Airtel is currently ranked as the 3rd largest mobile service provider globally. The acquisition will enable Airtel to further strengthen its hold in the payments sector via integration of the YTS business capabilities and unique service delivery model. The move indicates Airtel’s aggressive mindset to reach the pinnacle of the mobile commerce segment. YTS, the Mumbai based startup has been garnering a lot of attention in terms of introducing innovative financial products. The startup has been focused on the mass market since its inception.

Speaking about the latest development, YTS Co-founder and CEO Shweta Aprameya commented “Our entrepreneurial journey has been very fulfilling working at grass-root levels in India. Within a short span of time, YTS has been able to lay a strong foundation to develop a long-term sustainable business in a market crowded with commoditized discounted offerings. We are glad that a large and reputed organization like Airtel respects and has accepted our business approach. The integration will enable us to expand our presence and catapult our plans many times over. We are excited about our future prospects and the roadmap ahead.”

The strategic integration will serve as a perfect amalgamation of Airtel’s humongous customer base, nationwide presence and excellent infrastructure with YTS’s innovative solutions and mass market mapping strategy. Catering to this integration, Manish Khera, Co-founder & MD of YTS Solutions is all set to don the CEO’s hat at the Airtel M Commerce Services Limited (AMSL), he will be the driving force behind the frictionless running of Airtel’s payments and mobile financial services business.


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